by Hana LaRock July 22, 2016July 22, 2016 It’s not always easy to avoid common email mistakes. Companies are bound to make errors once in awhile. The good thing is that with the proper software, you can analyze your emails and understand what worked, and what cost you. If you’re new to email marketing or … Continue reading 5 Email Mistakes That Can Really Cost You
by Meelis Ojasild July 22, 2016July 22, 2016 If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually … Continue reading Why I Unsubscribed 83,000 Emails (and Think You Should, Too)
by Randall Beard July 22, 2016July 22, 2016 “Dis-ruhp-shuh n”―a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service…disrupting innovation. We are swimming in marketing disruption. Data and technology are fundamentally changing the way brands market and interact with consumers. It’s almost a full-time job keeping … Continue reading How to Harness Disruptive Forces for Disrupting Innovation
by Greetje den Holder July 22, 2016 Follow @GdenHolderJuly 22, 2016 It is easy to make mistakes. Sometimes, you are just not aware of offending anyone. Other times, you intentionally do something, but it backfires on you. As a person, you can receive many, many negative comments or threats if you make a mistake online. … Continue reading 14 Easy Things a Company Should NOT Do on Social Media
by Rob Marsh July 22, 2016July 22, 2016 Fact: offering customers more choices kills conversion rates. A scientific study proved it. Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas. Researchers have shown it’s true. Fact: if you give potential customers a small gift, you’ll create a debt … Continue reading Can You Trust the “Science” of Optimization?
