Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. By Greg Kihlstrom Published on June 16, 2026 Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about … Continue reading 3 direct mail lessons for evaluating agentic commerce
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance. By Anna Levitin Published on April 28, 2026 Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches data, design, deliverability, and multiple teams. … Continue reading 10 lessons from real-world ESP migrations
February 15, 2026 How George Washington’s mistakes in Pennsylvania’s wilderness provided valuable leadership lessons
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion. Zac Stucki on December 16, 2025 It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star … Continue reading 5 marketing lessons hiding inside Disney’s merchandising engine
December 13, 2025 The 3 key financial lessons of ‘It’s a Wonderful Life’
December 01, 2025 3 lessons for leading through uncertainty
August 28, 2025 3 leadership lessons from 25 years of disruption in travel BY Glenn Fogel Travel is one of the fastest-moving and most complicated industries in the world. It crosses borders and systems, depends on constant innovation, and at its heart, relies on human connection. Over the past 25 years, I’ve seen our business grow … Continue reading 3 leadership lessons from 25 years of disruption in travel
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles. Melissa Reeve on June 17, 2025 I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy … Continue reading Lessons from letting AI vibe code a landing page
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. Steve Petersen on February 7, 2025 I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. … Continue reading Lessons learned from martech wins
Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024 As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
