Tag Archives: lessons

3 lessons learned from 89,000 Amazon fashion product pages

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages

3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal

Naike Romain — January 18, 2019 — January 18, 2019 You may have noticed the news about Cheetah, the Chinese app developer, and the ad scheme to take credit for app installs that they weren’t driving. Through click-injection, they were able to collect app install bounties and potentially cheat their ad partners and Google out … Continue reading 3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal

The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Matt Wasserlauf — January 17, 2019 — January 17, 2019 One of the greatest lessons I ever learned about being an entrepreneur I learned in college. But it wasn’t from the classroom. And it came from failure. During my junior year at Indiana University, I was on spring break in Sarasota, Florida when I met … Continue reading The 4 Most Important Lessons I’ve Learned as an Entrepreneur

10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

Leading From a Distance: 5 Lessons For Success

Darleen DeRosa — January 1, 2019 Follow @onpoint_llc — January 1, 2019 qimono / Pixabay Leading a team of diverse employees with different needs is hard enough. Scatter those employees across different geographic areas, where face-to-face contact is infrequent, priorities are constantly shifting, and there is little time to address individual needs, and you can … Continue reading Leading From a Distance: 5 Lessons For Success

5 Unique Lessons from Young Entrepreneurs Shaping the World

Jaydip Parikh — December 7, 2018 Follow @jaydipparikh — December 7, 2018 Westfrisco / Pixabay Entrepreneurship has turned into more of a fad, among business and marketing students just about to graduate. The millennial generation is far more enamored by the prospects of independence and making it big as opposed to a lifetime desk job, … Continue reading 5 Unique Lessons from Young Entrepreneurs Shaping the World

5 Lessons Learned from One Unforgettable Client Engagement

Adriana Generallo — November 6, 2018 — November 6, 2018 Dr. Alistair Cockburn is one of the original thought leaders and authors of Agile Manifesto. He travels the world consulting and speaking on the Agile methodology and has developed a community alongside his partners, Soledad Pinter and Djordje Babic, called the Heart of Agile, which … Continue reading 5 Lessons Learned from One Unforgettable Client Engagement