Tag Archives: APPLE

10 Marketing Lessons You Can Learn from Apple [Infographic]

Andrew Gazdecki — May 10, 2018 Follow @biznessapps — May 10, 2018 If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is … Continue reading 10 Marketing Lessons You Can Learn from Apple [Infographic]

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017   Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Apple Search Ads Boost iOS App Use, Retention In North America

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America

3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business

by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business