Tag Archives: APPLE

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017   Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Apple Search Ads Boost iOS App Use, Retention In North America

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America

3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business

by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business

The State Of Cross-Channel Paid Search, Part 2: SEM & TV

Josh Dreller on February 22, 2016   In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV