Tag Archives: Value

Marketing value and data: Doing more with less

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less

4 ways to get more value from your martech investments

Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments

The three types of digital value that get customers to buy

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Kristina LaRocca-Cerrone on August 17, 2023  Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to … Continue reading The three types of digital value that get customers to buy

The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters

Telecom stocks are shedding billions in market value. Here’s what’s happening

  By Christopher Zara July 17, 2023 Lead-footed telecom investors are racing for the exits over fears that AT&T, Verizon, and other industry giants could be on the hook for potential health risks posed by decades-old infrastructure. According to a report Monday by analyst firm MoffettNathanson, four major telecom firms have shed a combined $18 … Continue reading Telecom stocks are shedding billions in market value. Here’s what’s happening

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value