Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Jacob Brain — October 26, 2018 — October 26, 2018 Interns probably aren’t worth the trouble. Right? Whether it is Ryan Howard from The Office, April Ludgate from Parks and Recreation, or your own internship experiences, you likely have a pretty dismal view of interns. If you are lucky they can work a Keurig and … Continue reading The Guide to Getting Value from a Marketing Intern
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Bob Apollo — October 9, 2018 Follow @bobapollo — October 9, 2018 stevepb / Pixabay In complex B2B sales environments – particularly ones that involve multiple stakeholders and lengthy and often complicated buying journeys – it’s unwise to rush to propose your solution the moment a prospective customer acknowledges or implies that they may have … Continue reading 8 Steps to Positioning Your Strategic Business Value
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. Sam Welch on August 8, 2018 In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email … Continue reading How to maximize value from push notifications
Selling The Value Of AI To Your CMO by Steve Sirich , Op-Ed Contributor, August 2, 2018 Artificial intelligence (AI) is transforming the marketplace at a phenomenal pace. Brands that embrace AI are fueling business decisions with powerful data insights to expand market share. According to Forrester, brands that effectively master AI will out-compete their … Continue reading Selling The Value Of AI To Your CMO
Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 by Laurie Sullivan @lauriesullivan, August 1, 2018 Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media. “Business … Continue reading Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030