Jennifer Lyons April 28, 2021 As a business owner, you may have heard that online assets are important — but do you know which assets are most beneficial to your brand? If the answer is “no,” don’t worry. This article will cover the definition of online assets and their importance to your business. It will … Continue reading The Value of Online Assets
Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Actionable value from e-books, martech subway map: Friday’s daily brief
Elliot Begoun April 2, 2021 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. You’re busy! In the chaos that defines … Continue reading As a Founder, What Is Your Highest Value Activity?
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
If you’re betting big on webinars or podcasts, make sure you can add value first Ryan Phelan on March 5, 2021 at 1:32 pm I miss conferences…a lot. Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss … Continue reading How a podcast can add value to your marketing
Small business often means small data, but there are ways to drive value from it. William Terdoslavich on February 10, 2021 In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge … Continue reading How small businesses can drive value from small data
Brian Basilico January 8, 2021 Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing … Continue reading Time vs Money – Both Are Limited Resources But What Do You Value More?
Daniel Hopper December 14, 2020 As a business, we need to capture the attention of potential customers as quickly as possible by telling them how we provide a solution to their needs. If customers understand exactly how our business provides them with a solution, they are more likely to become customers than if the value … Continue reading How to Create a Value Proposition for Your Business
Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing
Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors