Tag Archives: Value

Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

7 Steps to Scaling Enterprise AI for Maximum Value

Manish Mistry July 16, 2020 A few years ago, a browser recommendation based on a person’s previous search history constituted AI. Today, we are able to harness deep learning, neural networking, speech recognition, natural language programming, cloud computing, big data, and more, to create complex, cognitive systems that not only analyze massive data sets and … Continue reading 7 Steps to Scaling Enterprise AI for Maximum Value

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan  @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

The Third of Four Things You Do to Prevent Value Delivery

Wilbert Seele — March 23, 2020 Background On November 22nd, 2019, I gave the closing keynote at Scrum Deutschland, a talk called ‘The Four Things You Do To Prevent Value Delivery.’ In this keynote, I discussed the trends I found during my research at multiple organizations. For background, I’m often called into organizations to investigate … Continue reading The Third of Four Things You Do to Prevent Value Delivery

Providing Value: What to Cover in a B2B Email Newsletter

Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter

Why hyper-personalization demands a fair value exchange

Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust. Greg Heist on March 10, 2020 Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations and experiences. To successfully … Continue reading Why hyper-personalization demands a fair value exchange

Hyper-personalization is a value exchange for millennials

Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials

Maximizing Product Value Through Scrum Values

Johannes Geske — February 20, 2020 Delivering and maximizing value is a complex undertaking in which Scrum Teams learn and create value through an empirical process based on transparency, inspection and adaptation. Empiricism comes to life when the people on a Scrum Team share and live values that promote transparency, inspection and adaptation – and … Continue reading Maximizing Product Value Through Scrum Values