Tag Archives: Value

SEM: Is There Value in the Google Guaranteed Program?

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program?

Customers You DON’T Want Based on Lifetime Value

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value

Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses

Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses

17 Personal Improvement Rules That Will Give You a Gargantuan Advantage to Achieve Things You Value

Ramon Nuez September 9, 2020 Michael Jordan writes, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” In 1978, 15-year-old Micheal … Continue reading 17 Personal Improvement Rules That Will Give You a Gargantuan Advantage to Achieve Things You Value

Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

7 Steps to Scaling Enterprise AI for Maximum Value

Manish Mistry July 16, 2020 A few years ago, a browser recommendation based on a person’s previous search history constituted AI. Today, we are able to harness deep learning, neural networking, speech recognition, natural language programming, cloud computing, big data, and more, to create complex, cognitive systems that not only analyze massive data sets and … Continue reading 7 Steps to Scaling Enterprise AI for Maximum Value