July 17, 2026 Mid-career and feeling stuck? Here’s how to reclaim your value BY Sam Alvita Skim the headlines and today’s career story belongs to two groups: anxious new grads at the bottom and embattled executives at the top. U.S. entry-level postings have fallen about 35% since early 2023, according to labor research firm Revelio Labs. … Continue reading Mid-career and feeling stuck? Here’s how to reclaim your value
Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth. By Frans Riemersma Published on June 23, 2026 A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant enterprise-wide impact. This … Continue reading The real AI opportunity is creating new value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen. By Susan Ferrari Published on May 11, 2026 For years, enterprise content has been treated like a storage problem. Documents were organized, archived, and secured across shared drives, PDFs, presentations, and internal systems. Companies built enormous libraries of … Continue reading You could already have the data AI needs to deliver value
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. By Kath Pay March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. … Continue reading 6 post-purchase moments that shape customer lifetime value
February 25, 2026 Panera Bread is taking a cue from McDonald’s. Here’s what you can get with its first-ever $5 value menu BY Sarah Fielding It’s no secret that fast casual restaurants have struggled in recent years, with some companies turning to cheaper options as a way to lure customers back. The latest chain to do … Continue reading Panera Bread is taking a cue from McDonald’s. Here’s what you can get with its first-ever $5 value menu
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. Angelina Eng on October 7, 2025 Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI … Continue reading AI’s value is measured in outcomes, not adoption
Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future. Annette Franz on October 2, 2025 Most leaders talk about value like it’s a buzzword, but here’s the brutal truth: Many companies aren’t creating value — they are strip-mining it. Squeezing customers with … Continue reading Thriving businesses create value, dying businesses strip-mine it
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value
September 20, 2025 Big Tech’s old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.
