Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025 Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value
Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
October 14, 2024 Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year The long-standing home-improvement wholesaler says its 4,500 locations will stay open as the company sells its operations to rival Do It Best. BY Sarah Bregel A long-standing hardware wholesaler, True Value, is filing for bankruptcy. The 75-year-old … Continue reading Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
Focusing on effectiveness over efficiency is crucial for demonstrating martech’s impact on business performance. Frans Riemersma on July 26, 2024 “Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when … Continue reading The impact of martech on company value
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
May 17, 2024 This book can help you unlock hidden value in your business The Power of Surge shares risk-free ways to improve your company. BY Brad Weber Despite earning two business degrees and owning a thriving business in its 17th year, I consider myself a late bloomer when it comes to applying the knowledge I … Continue reading This book can help you unlock hidden value in your business
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
