Tag Archives: Competitor

How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

The 8 Best Tools for Finding Competitor Keywords

Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords

Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. Andrew Dennis on August 31, 2016 In my last column Link prospecting tips and tricks, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process … Continue reading Search competitor analysis: backlinks, keywords and pages