Tag Archives: Keyword

The 18 Best Keyword Research Tools for Every Need (Free & Paid!)

Kristen McCormick November 22, 2021 You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And … Continue reading The 18 Best Keyword Research Tools for Every Need (Free & Paid!)

How to Find and Fix Keyword Cannibalization Issues

Debra Murphy October 29, 2021 Keyword cannibalization is a major search engine optimization issue. And many small businesses don’t realize that they may have this problem. They go about writing content that targets specific keywords important to their business. But over time, their websites have a lot of content that targets the same keyword phrases. … Continue reading How to Find and Fix Keyword Cannibalization Issues

New Changes to Google Ads Keyword Matching: What It Really Means

Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means

YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy

Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found … Continue reading YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy

How to Conduct Keyword Research for Search Engine Optimization (SEO)

Matt Janaway December 25, 2020 Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. Tumisu / Pixabay That’s why you’ll need to conduct keyword research for SEO … Continue reading How to Conduct Keyword Research for Search Engine Optimization (SEO)

Why Ensuring SERP Volatility is so Important for Keyword Research

Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research

3 Ways To Use Emotional Indicators In Keyword Research

3 Ways To Use Emotional Indicators In Keyword Research by Bailey Chancellor , Op-Ed Contributor, September 22, 2020 Do you really know how your target audience feels about your products or about topics related to your brand? digital It’s easy to understand how consumers search for various topics and the words they use to describe … Continue reading 3 Ways To Use Emotional Indicators In Keyword Research