Tag Archives: Analysis

SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Marcus Miller on November 30, 2017   When it comes to SEO, it can be hard to know where to start — and … Continue reading SEO SWOT Analysis: Focus your efforts in areas that deliver results

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017   When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

Why agency communication needs to pivot from reporting to analysis (and how)

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017   As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)

Hiring with Predictive Analysis: Using Data to Target Perfect Candidates

Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates

How to generate ideas when competitive analysis shows you nothing

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017   I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics