Tag Archives: Analysis

How to Win With Marketing Competitive Analysis Across Search & Social

Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social

What Marketing Competitor Analysis Is and How to Do it

Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it

Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

10 Best-in-Class Competitor Monitoring and Analysis Tools

Aleh Barysevich February 2, 2021 Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to your company’s experience. Competitor intelligence is an incredible source of insights for your brand, and with a large part of marketing moving online, it’s now easier than ever to analyze your … Continue reading 10 Best-in-Class Competitor Monitoring and Analysis Tools

How to Conduct a Small Business SWOT Analysis

Debra Murphy January 7, 2021 Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that … Continue reading How to Conduct a Small Business SWOT Analysis

20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)

Baylor Cherry January 3, 2021 Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by the wayside. Yet, everyone always wants to be one step ahead … Continue reading 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)

Powerful Break-Even Analysis Strategies Backed By Science

Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science

Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

How to Conduct Backlink Analysis and Find New Opportunities

Milosz Krasinski November 23, 2020 As all internet marketers are aware, backlinks are the crux of the whole SEO business. These form one of the most important signals for Google when it examines your website therefore, you want to learn as much as possible about your backlink profile. This knowledge will let you acquire new … Continue reading How to Conduct Backlink Analysis and Find New Opportunities