Tag Archives: Analysis

How to Do Competitive Analysis in 2020: A Step-by-Step Guide

Brandon Leibowitz — June 1, 2020 Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, although it’s … Continue reading How to Do Competitive Analysis in 2020: A Step-by-Step Guide

Coronavirus on Social Media: A Social Listening Analysis [Infographic]

Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]

SWOT Analysis – How to Conduct a Proper One

Steven Imke — February 24, 2020 What is a SWOT analysis? SWOT is an acronym that stands for Strengths Weaknesses Opportunities and Threats. Strengths and Weaknesses are internal factors that you can control while Opportunities and Threats are external factors that you cannot. You will also notice that Strengths and Opportunities represent positive or helpful … Continue reading SWOT Analysis – How to Conduct a Proper One

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020   The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV

In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?

Anand Srivastava — January 27, 2020 Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss … Continue reading In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?

What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage