The Top 7 Highly Effective Google+ Marketing Tricks

March 31, 2015
Trick #1: Extending your Reach with Google+ Shares

Google Plus permits five kinds of updates: text by itself, text along with a photo, videos, events or links. Unlike Facebook, Google Plus is a more serious, business related platform. It’s somewhere to share knowledge, not silly jokes or inane comments.

This helps to establish your business as the go to expert in your field. This can also help to earn your business the trust and loyalty of customers, potential clients and fellow business owners.

It’s simple to use the Google Plus Share feature. Just click onto the Google Plus share button, which then opens a new window, and gives you the option of sharing the page that is opened.

When sharing, you can chose to share to the general public, or to selected circles in your Google Plus account. It all depends on the type of information and why you are sharing it. Sharing is seen by the Google algorithm and can also help win you points in the fight to becoming high ranked in your niche on the search engine queries.

Items best shared include relevant articles, videos, and pictures. Some of the questions to ask when determining if something is worth sharing:

  • Does it meet the needs of your customers?
  • Does it answer questions commonly asked about specifics of your products or niche?
  • Can it solve existing issues popping up in your niche?
  • Is it interesting, new or exciting and applies to your niche?

This type of Internet Marketing strategy causes your business brand to be connected with being a helpful source in your niche. It’s a less costly and much more effective method for many reasons. Google Plus Share can involve sharing:

Trick #2: Growing your Brand with Communities

Google Plus communities are groups of people or other businesses that join together for a common reason. They have three user levels, owner, moderator and member. The proper use of Google Plus communities is a great way for businesses to gain exposure.

To join-interact in a Google Plus community, you chose the profile or page desired, and then hunt for a community in your niche.

Once approved to join a chosen community, you are allowed to post in it. This can be used to promote your brand by allowing you to post your own links in the communities you are a part of. Be sure to post regularly in your communities.

You can also create your own Google Plus community by clicking onto the blue Create Community button located on the communities’ page. A community can be public or private. You can also set up sub-topics within a community, which is a great method to pare down and organize the posts into specific needs.

Trick #3: Get your business notice with effective posting

Just like in a business website, content is a vital part of getting your business noticed through the use of Google Plus. All postings need to be no less than 400 words so that they can be indexed by Google or other search engines. Your business will become known for having the best and most up-to-date content as long as you pay attention to what you post and share on your pages.

Gain more followers by encouraging interaction instead of just posting non-interactive data. These new followers help your brand power to improve, which in turn generates more traffic to your websites or blogs and gets your business more sales and profits.

Always use relevant hash tags along with your posted content. This makes it more user-friendly and searchable. Be sure your posts are always consistent, as this sets expectations and will encourage people to return to your pages. It’s also a good idea to use proper formatting to show your posts in the best light such as bolding and italics, and create compelling headlines to attract readers.

The vital thing is to make your content current, engaging and worthwhile to your readers. Target some of it to your Circles and communities, as well as to the general public for best results.

Trick #4: Promote your Google+ Page through website and email

Email and websites are also great ways to promote your Google Plus pages. Listing your Google posts in an email campaign can help you to gain followers and customers.

Be sure to cross post any important Google Plus shares through links onto your business website and vice versa. This gets your information shared in several ways and gets you a lot more exposure for the search engines as well as for potential clients.

Email marketing has always been a prime way of getting out the word on what’s going on in your business, offering deals or coupons, and making announcements.

Trick #5: Build Authority with Google Authorship

Google Authorship is yet another tip to remember for using Google Plus to your best advantage. Making Google aware of you as the author of a piece of content gives you much more credibility in your niche.

It all starts with a selection of HTML markup code called rel=author. This dramatically changes how your content shows up in a Google search engine query. This bit of coding is added to an anchor tag to show that you are the author of the content on that page. You can even add a photo of yourself to get the content noticed faster by connecting your photo on your Google profile.

The catch to having these author tags show up is to be actually logged into your Google account when doing a search. This gets your page more interaction and notice by potential and existing clients.

Trick #6: Expand your business “Hanging out” in Google+

Another unique feature in Google Plus is the hangout. Hangouts are live video chats that you can use for meetings, interviews, webinars, Q&A sessions, etc. These can all be recorded for future use. Hangouts are free for anyone with a Google Plus account and you can upload your recordings to YouTube.

Hangouts can be found by looking on the right-hand side of your Google Plus page. There you will be able to see all of the Hangouts you accessed recently, as well as anyone you emailed in connection with these hangouts.

Besides making Hangouts, you can also participate in other people’s hangouts. This helps you to get to know others in your niche. To create a hangout you will click onto the “+ New Hangout” field at the top of the Hangouts list. Then you will see a list of contacts and Circles and can add who you wish to the hangout. You can then pick either chat or video format. You can even use emoticons if desired, as well as share documents, photos, videos, etc.

Hangouts are starting to become very popular and are seen as competition for other similar venues such as Skype.

Trick #7: Join the Right Business Circles

Google Circles lets Google Plus users form their contacts into different “circles.” You could, for instance, put your coworkers into a circle, or family members, or everyone that likes a particular topic, etc. These makes it an improvement over Facebook, as you can narrow down what is seen and who sees it and keep out the people you don’t want to see the info.

Finding the right circles to join or engage in will make a difference in the value of your Google Plus pages. You need to find the right audiences by discovering your customer’s interests, issues and problems.

You can do this by asking questions and doing surveys and then putting the appropriate people into specific circles. You can put people into more than one circle if desired, but only people in a specific circle can see whatever is posted in that circle.

This gives you the advantage of sharing specific information with specific audiences.

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