Tag Archives: Secrets

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

6 Secrets from Companies Who Excel at Retaining Employees

Mark Runyon — August 28, 2019 Follow @aspprogrammer — August 28, 2019 StartupStockPhotos / Pixabay As we hover over historically low unemployment, more employees are scouring job sites, searching for the answer to their discontentment. A study by Work Institute found that one in four workers left their jobs in 2018. Companies are being hit … Continue reading 6 Secrets from Companies Who Excel at Retaining Employees

6 Secrets to Competing with Big Business Without Spending Too Much

6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much

Top Brands Share Their Instagram Strategy Secrets

Seema Nayak — March 28, 2019 — March 28, 2019 While there’s no one-size-fits-all approach when it comes to effective Instagram strategy, there are some tips and tactics you can learn from social media experts who manage large, high-visibility Instagram accounts. We reached out to 10 different digital strategists and social media managers at brands … Continue reading Top Brands Share Their Instagram Strategy Secrets

The secrets to developing a high-performing martech team

Livongo’s senior director of growth marketing Patty Spiller says the best martech leaders have four key traits. Amy Gesenhues on March 20, 2019  Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing list of marketing challenges, but none of the 6,500+ solutions … Continue reading The secrets to developing a high-performing martech team