Direct-Brand Revolution Will Hit Media Industry Hard by Dave Morgan , Featured Contributor, June 28, 2018 The following post was previously published in an earlier edition of Media Insider: Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for … Continue reading Direct-Brand Revolution Will Hit Media Industry Hard
The Data Revolution Is Changing OOH by Ken Sahlin , Op-Ed Contributor, March 2, 2018 It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend; others are lining up at a new cupcake stand. While store owners watch the hustle and bustle with hopeful eyes, … Continue reading The Data Revolution Is Changing OOH
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution
by Sally Falkow May 16, 2016May 16, 2016 The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. They browse day or night right on their smartphones. The fact that there are literally tens of millions of users active on places like Instagram means that … Continue reading The Instagram Revolution for Small Business
Kris SpisakOctober 1, 2015 When it comes to energizing your ecommerce presence, there are many strategies open to you, but the one piece of the digital puzzle that cannot be overlooked is the power of social media—and this is even more true every year that goes by. A strong social media strategy does more than … Continue reading The Revolution of Ecommerce Through Social Media
Braveen KumarJune 12, 2015 More and more organizations are adopting marketing automation to better nurture and manage leads, and streamline their marketing activities. However, despite the popularity of these platforms, studies show that marketers themselves feel like they aren’t using all the functions of the technology. And while the majority of adoption is by tech … Continue reading The Marketing Automation Revolution [Infographic]
Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive. Scott Rayden on March 19, 2015 Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six years claiming that … Continue reading Who Will Survive The Performance Marketing Revolution?
Margie ClaymanFebruary 21, 2015 The relationship between Facebook and businesses has been in the news quite often lately, particularly regarding Facebook company pages and the battle with Edgerank. While Facebook seems to be maneuvering to force companies to advertise if they want to be seen, there are also some new technologies that are being promoted … Continue reading Cinemagraphs – Revolution Or Ho-Hum?