Tag Archives: You’ve

If you want to deliver relevant ads, you’ve got to get better at using data

Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017   Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data

You’ve Gotta Stop Tinkering

Matthew MacQuarrie — April 13, 2017 Follow @MattMacQuarrie— April 13, 2017 Recently, I’ve been working on a sister brand for Fuego Diablo, my premium steak company. The new endeavor is called The Carnoisseur, and it provides a channel for us to share some steak-related content and co-brand with complementary non-competing products under a neutral umbrella. … Continue reading You’ve Gotta Stop Tinkering

How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity

Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 So you’ve won a great new marketing job at an amazing business. Congratulations! Now it’s time to break the news to your current place of employment. This is a process that seems simple, but we see as a marketing search firm that it is … Continue reading How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity

Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce

Virginia Franco — March 31, 2017 Follow @VAFrancoResumes— March 31, 2017 As an executive resume writing consultant, I often work with clients understandably worried about how to overcome a gap in their career history. Whether you left the job market by choice or otherwise – my experience working with out-of-work clients has shown me they … Continue reading Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce