Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features. Anna Shirley on February 15, 2017 A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many … Continue reading How to spice up your TrueView audience strategy on YouTube
Jo Lynn Deal — January 30, 2017 Follow @jolynndeal— January 30, 2017 YouTube video marketing is a powerful marketing medium. It’s a way to capture your audience’s attention and tell your business story. If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a … Continue reading How Embedding A YouTube Video Can Hurt Your Business
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
Matthew Foster — December 23, 2016 — December 23, 2016 The largest and most well-known online video platform; YouTube boasts over 1 billion users globally, of which 55% will watch videos daily. Commanding the majority share of reach for anybody aged 18 – 49, a total of 3.25 billion hours of video is watched on … Continue reading How Can Small Businesses Achieve YouTube Success?
Cent Muruganandam — December 6, 2016 Follow @centmuru— December 6, 2016 Videos are more effective as a communication medium than pictures or words. As a result, YouTube has become the prime platform for marketing products and services. Whether you want to expand your business locally or internationally, you can use this platform to create an … Continue reading YouTube Marketing Cheat Sheet [Infographic]
Mark Fidelman — December 1, 2016 — December 1, 2016 YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence. The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from … Continue reading 9 Steps to Get Millions of Views on Your YouTube Channel
Jaime Nacach — November 9, 2016 Follow @bloominari— November 9, 2016 When you think marketing, you probably picture billboards, television commercials and radio jingles. YouTube isn’t something that always comes to mind, but it can have a major impact on consumers and on your business’s bottom line. In fact, YouTube is every bit as powerful … Continue reading 6 Ways You Can Increase Your YouTube Profits
6 YouTube Tools to Clean Up Your Comments Section Danny Goodwin , News • YouTube November 4, 2016 If you ever wanted to feel truly bad about the future of humanity, just visit the YouTube comments section. The YouTube comments section has had a well-deserved horrible reputation for a long time. But now YouTube is trying to … Continue reading 6 YouTube Tools to Clean Up Your Comments Section
by Liesha Petrovich Follow @lieshapetrovichSeptember 26, 2016 There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market. The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers … Continue reading Want to Dominate the 18-34 Year-Old Market? Start Selling on YouTube
Google, Monday, September 19, 2016 3:10 PM “Focus on the user and all else will follow,” which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google’s head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines … Continue reading What Customer Insights Power YouTube Ads?
