Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using
James Patterson — July 5, 2018 — July 5, 2018 Free-Photos / Pixabay Whether you’re a new business trying to build brand awareness or an established business expanding your reach with digital strategies, you need a blog to vamp up your content marketing campaign. Blogging is an awesome and effective way to reach your target … Continue reading 8 Ways to Make Blogging Easier If You’re Not a Good Writer
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out
Devon Smiley — June 5, 2018 Follow @devonmsmiley — June 5, 2018 Today we’re going to talk about one of the hot-button words of negotiation. A word that some people use all the time. A word that I try to avoid whenever possible. A word that seems to get a reaction from most people…and it’s … Continue reading The Problem With Charging What You’re “Worth”
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to … Continue reading 5 PPC mistakes you’re probably making in your campaigns
Choncé Maddox — May 24, 2018 — May 24, 2018 Free-Photos / Pixabay When I first became self-employed, I was excited about the idea of being able to work from home. I’m sure the thought of being able to avoid a hectic daily commute, work in your pajamas, and perhaps even catch a daytime talk … Continue reading Why You Shouldn’t Work From Home If You’re Self Employed
Renzo Costarella — April 17, 2018 — April 17, 2018 geralt / Pixabay In my opinion, time is your most valuable asset. The greatest thing about time is that it’s distributed equally amongst everyone. While there are inequities in just about every other aspect in life, time will never be one of them. It’s how … Continue reading 4 Ways You’re Wasting Valuable Time at Work
Renzo Costarella — April 10, 2018 — April 10, 2018 rawpixel / Pixabay If you’ve ever wanted to start a business, you’re certainly not alone. Whether you think of the next best thing in tech or an easier way to deliver pizzas, the opportunities are truly endless. What separates the “wantrepreneurs” from the entrepreneurs is … Continue reading 4 Reasons Why You Should Start a Business When You’re Young
John Nemo — March 9, 2018 Follow @JohnNemoPR — March 9, 2018 Whether you like it or not, your LinkedIn profile has become a regular part of potential clients (or employers) looking you up on online. Here’s how to make sure it shines. You may have set your LinkedIn profile up years ago and then … Continue reading Why You’re LinkedIn Profile Matters Way More Than You Realize
