Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Brian Basilico January 16, 2021 Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be … Continue reading ‘Yes, And’ vs ‘Yes, But’ – When to Let Go of Your Buts
Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
David Dame — February 19, 2019 — February 19, 2019 In my experience, the word YES is one of the biggest things holding the organization back from focusing on their desire towards innovation, disruption, agile, or more customer-centric. The corporate culture of saying YES to everything is taking away the focus and consolidated effort to … Continue reading Saying “Yes” is Crippling Organizations
JaeMi Pennington — December 4, 2018 — December 4, 2018 geralt / Pixabay In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was … Continue reading Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’
Dana Corkey — May 10, 2018 — May 10, 2018 Spring is here. I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout. Online marketing is a lot like that. Every interaction you make online is like a seed you are planting. Only, you have no idea what is going to … Continue reading Growing Your Business Online is Like Farming. Yes. You Read That Right.
Rachel Foster — June 12, 2017 Follow @CopywriterTO— June 12, 2017 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, … Continue reading 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
by Will Thomson Follow @WillRecruitsSeptember 23, 2016 As a recruiter, I encounter candidates in different stages of their job search. I talk to people who haven’t looked for a job in years, and I also talk to people who change jobs regularly. It could be personal preference/choice, or it could or it could be necessity. … Continue reading Before You Say “YES”, Ask These 5 Questions
Chris ArrendaleAugust 7, 2015 There is a misconception that sending from a noreply email address is the best way to go to avoid being flooded with email replies. If you’re not familiar, you’ve likely seen this type of sender address before – most of the time it looks like this: noreply@domain.com. A noreply email is … Continue reading The NoReply Dilemma: Going from “No” to “Yes”
