This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing
Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year
Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal
By Shalene Gupta August 01, 2022 With inflation at a record high of 9.1%, employees are desperate for raises. Technically, this should be doable. Corporate profits are up 8.7% from the start of the year, and they’re projected to grow 10.6%, according to data from Bloomberg. But don’t hold your breath for a raise—that is, … Continue reading Here’s why you may not get a raise this year just because of inflation
While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next by Wayne Friedman , July 22, 2022 With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV … Continue reading Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021 Chris Wood on July 14, 2022 Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $ … Continue reading Prime Day contributed to significant e-commerce growth this year
By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?
