Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. By Steve Armenti Published on July 9, 2026 AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they … Continue reading You’re using AI to scale the wrong part of GTM
June 17, 2026 Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth BY María José Gutiérrez Chávez When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the … Continue reading Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth
May 26, 2026 Sam Altman is ‘delighted to be wrong’ about AI destroying jobs BY Pavithra Mohan Unlike some of his industry peers, OpenAI CEO Sam Altman has been surprisingly skeptical of the notion that AI is displacing workers. In an interview a few months ago, he argued that AI is a convenient scapegoat for some … Continue reading Sam Altman is ‘delighted to be wrong’ about AI destroying jobs
AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions. By Dan Taylor Published on May 12, 2026 Last-click attribution has long been seen as a practical way to assign value to marketing activities. It offers a clean, simple view of what appears … Continue reading Last-click attribution rewards the wrong work in an AI-first world
April 13, 2026 Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons BY María José Gutiérrez Chávez Lauren Sánchez Bezos is great at being happy—so much so that she is encouraging others to pursue unapologetic happiness, too. But, unsurprisingly, those without private jets aren’t buying it. Over the weekend, The New … Continue reading Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
March 06, 2026 You’re not burned out—you have the wrong definition of success BY Cydnee DeToy Feeling numb as your boss announces your promotion. Fighting back tears as you skim the email offering you a new stretch opportunity. Knowing you “should” be excited to grab coffee with the industry leader who could open doors, but … Continue reading You’re not burned out—you have the wrong definition of success
February 25, 2026 Trump said he ended DEI in America. Here’s why he’s wrong BY Pavithra Mohan During his State of the Union address on Tuesday, President Trump made a bold claim about diversity, equity, and inclusion. “We ended DEI in America,” he said after touting his administration’s record on job creation. The remark was … Continue reading Trump said he ended DEI in America. Here’s why he’s wrong
February 19, 2026 Firing the CEO is the wrong answer, ask Sean McDermott
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
