Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social
Clyde Logue — May 21, 2019 — May 21, 2019 Why DOM cobrowsing is different (and better) We hear it on our sales calls sometimes: “Oh, we’ve tried cobrowse, it didn’t work.” Cobrowse technology has been around for years and many organizations have tried, with varying success, to deploy it on websites, in SaaS apps, … Continue reading Cobrowse is Cobrowse, Right? Wrong!
Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models
Kimberly Zhang — April 29, 2019 — April 29, 2019 Have you ever invested in something, only to realize later that you didn’t do your homework? That’s the position many brand marketers are currently in: They know Instagram influencers are powerful, but they’re engaging those influencers in all the wrong ways. Mediakix’s latest influencer marketing … Continue reading 3 Truths of Instagram Influencing That Marketers Get Wrong
Devin Pallone — March 7, 2019 — March 7, 2019 Blogging might feel like the bane of your business’s existence. You keep up with a regular blog schedule, write on riveting topics week after week, craft high-quality content, and then…crickets. What’s stopping people from reading your blog? It could be a number of things – … Continue reading What’s Clogging Your Blog Traffic? 5 Things That Could Be Wrong
Rick Goodman — January 2, 2019 Follow @DrRickGoodman — January 2, 2019 Engin_Akyurt / Pixabay I’m a big believer in the power of morning routines. A good morning routine, with healthy and energizing habits, can provide you with a foundation for success. But the wrong morning routine—including unhealthy habits—means you start your day at a … Continue reading The Wrong Morning Rhythms Can Derail Your Day
Jordan Job — December 12, 2018 Follow @jordanjob — December 12, 2018 Many Agile coaches and Scrum Masters believe they know best. They believe teams must follow a certain set of steps and do things a certain way, and if they do, those teams will be more productive, happy, and successful than ever. There’s a … Continue reading One Shocking Thing Many Agile Coaches Are Getting Wrong
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?