By Filippo Menczer October 28, 2022 Elon Musk’s acquisition of Twitter on October 27, 2022, has triggered renewed debate about what it means for the future of the social media platform, which plays an important role in determining the news and information many people—especially Americans—are exposed to. In addition to expanding Twitter’s … Continue reading What Elon Musk gets wrong about free speech, Twitter bots, and content moderation
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve. William Terdoslavich on September 27, 2022 It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. … Continue reading How marketing campaigns can go wrong
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
By Porter Braswell June 28, 2022 In the beginning of 2020, when the pandemic first hit and businesses started to realize its economic implications, guess which jobs were some of the first on the chopping block? If you guessed jobs in Diversity, Equity and Inclusion (DEI), you’re absolutely right. In the frenzy of … Continue reading This is what companies get wrong when hiring a Chief Diversity Officer
49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
By Amira Selim February 04, 2022 The most authentic space in the workplace is the bathroom. It’s the place where employees go to find momentary solace, to break down, to text their significant other, to face themselves in the mirror. Office bathrooms (or their pandemic alternative, the private Slack channel) are where workers … Continue reading Everything wrong with your workplace is hiding in plain sight
Jordan Bishop December 28, 2021 There’s no question that annuities have their share of detractors. Some people complain about the fees associated with annuities, while others don’t like the idea of tying up their money for a set period of time. But are these criticisms really justified? Let’s take a closer look at five common … Continue reading Top 5 Reasons Why Some Hate Annuities and Why They’re Wrong
Register for this webinar and learn how to squeeze all the value out of your ABM. Cynthia Ramsaran on October 12, 2021 at 4:49 pm The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to … Continue reading Nothing is wrong with your ABM strategy, but your execution fails
Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
Achim Nowak August 11, 2021 They told you to never say “I” at a meeting. Use “We.” Always We. Ignore them. They are wrong. They told you that when you say I, I, I it sounds like it’s all about you. Said you would sound like a grandstanding, self-promoting, self-aggrandizing narcissist. A bit of projection, … Continue reading They Told You to Never Say “I.” They Are WRONG.
