Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Matt Brennan — December 8, 2016 Follow @MattLBrennan— December 8, 2016 Writing home page content is a crucial part of your marketing process. It used to be that when a potential customer had questions they’d pick up the phone. If they liked what they heard, they may get in the car and drive down to … Continue reading Writing Home Page Content That Converts
Lucas Miller — November 8, 2016 Follow @EchelonCopy— November 8, 2016 If you’re anything like me, you’re a writer—not one of those tech-savvy Internet people who seem to know anything and everything about the World Wide Web. Fortunately, my work as a freelance blogger rarely requires that I know the difference between a “relational database” … Continue reading 5 Sure-Fire (and Simple) Tips for Writing More SEO-Friendly Blog Posts
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
Carmelo Hannity — November 2, 2016 Follow @carmelohannity— November 2, 2016 Blogging can be a challenge, even when you have a formula because it requires time and dedication. Business owners increasingly see the importance of a well-maintained blog with consistent, top-quality content, but when you’re already swamped with the day-to-day aspects of running your company, … Continue reading Should You Outsource Your Business Blog Writing?
Candis Roussel — November 1, 2016 — November 1, 2016 Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If … Continue reading What Is a Personal Brand Statement – And 3 Steps to Writing One
Anna Manteufel — November 1, 2016 — November 1, 2016 The goal of any business is to convert potential customers into loyal clients. Sounds easy enough right? Not so fast. In the online world user simplicity and engagement are key. On your website this may be a subscription button, shopping cart, or even a contact … Continue reading Writing CTAs That Convert
by Chandra Clarke Follow @Scribendi_IncOctober 26, 2016 Think about how many emails you’ve spent unnecessary amounts of time writing—crafting the perfect sentences to convey the right message, rereading and editing, drafting and revisiting until you’re finally satisfied enough to send your final product off into the mysterious inbox of the recipient. You probably don’t want … Continue reading Newsletter Writing Tips That Will Get Your Emails Opened, Read, and Clicked
by Lesley VosOctober 13, 2016 Bloggers write a lot. The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy. As my favorite writing joke says, “I do my best proofreading after I hit send”. Yeah, we’ve all been there. No matter how experienced at content writing you are, you still trigger the same backlash once … Continue reading 20+ Badass Blogging Tools to Avoid Writing Embarrassment
by John Nemo Follow @JohnNemoPROctober 6, 2016 This innovative software solution makes it easy for you to pen pitch-perfect blog posts without having to write a single sentence. In today’s marketplace, content is currency. Creating and sharing valuable content that helps your target audience solve a key problem or overcome a challenge is the price … Continue reading How To Craft a Killer Blog Post Without Writing a Word
