Tag Archives: worth

Is Email Marketing Worth It? What Does the Data Say?

Jake Baadsgaard — November 20, 2019 Follow @disruptiveads Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and … Continue reading Is Email Marketing Worth It? What Does the Data Say? →

Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms?

Employee Engagement

Jody Ordioni — November 19, 2019 Follow @https://twitter.com/Brandemix Most of the employers measure employee engagement levels using traditional surveys in a hope to use the analysis of these surveys in improving employee productivity and reducing employee turnover. However, these surveys are not always reliable as they fail to tell anything of utmost importance about the … Continue reading Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms? →

Why Customized Landing Pages Are Worth the Investment

Website Landing Pages

Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment →

Is it Worth it to Upgrade to a Paid LinkedIn Account?

LinkedIn Utilization

Virginia Franco — May 8, 2019 Follow @VAFrancoResumes — May 8, 2019 LinkedIn changes its offerings quite frequently, which means it’s time for an updated review of free versus premium accounts! What You Get with a Free Account A basic account lets you build a full profile. You can build a network that includes colleagues, … Continue reading Is it Worth it to Upgrade to a Paid LinkedIn Account? →

7 Reasons Why It’s Worth Applying for an SBA Loan

Business Loans

Meredith Wood — May 3, 2019 Follow @fundera — May 3, 2019 Loans backed by the Small Business Administration are well-known for being some of the best deals in small business lending. They’re also notorious for having stringent qualifications and an extended application process. An SBA loan is not something you apply for on a … Continue reading 7 Reasons Why It’s Worth Applying for an SBA Loan →

Prove Your Worth: 8 Creative Team Metrics You Need to Track

Team Management

Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track →

What a year’s worth of publisher responses can teach you about digital PR

Marketing Guide

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR →

The Free Way to Find Keywords that Are Worth Your Time

Keyword Research

Chris Meyer — February 21, 2019 Follow @CMBizWrites — February 21, 2019 The keyword research tools you pay for are a lot better than the ones you get for free. But that doesn’t mean you can’t do some damage with the clever use of a few free tools. In fact, you probably already have two … Continue reading The Free Way to Find Keywords that Are Worth Your Time →

Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!

Website Special Guidelines

Nikola Roza — February 9, 2019 Follow @NikolaRoza — February 9, 2019 Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. But they are worth fixing. And if your site is of: decent age, decent size, or both; you have broken links. And they’re ruining your site’s experience. So … Continue reading Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It! →

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

Marketing Attribution

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort? →