Prepare Business Defenses: How World Events Impact Us Mark Roberts / 29 Jul 2022 It’s easy to watch world affairs and think they’re happening half a world away, so they don’t directly apply to business at home. However, we can’t just watch world events; we need to know how they impact us. World events … Continue reading Prepare Business Defenses: How World Events Impact Us
By Kaitlyn McInnis July 29, 2022 Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world
Netflix lays off 300 more employees The company previously cut 150 jobs in May amid business woes. K. Holt @krisholt Justin Sullivan via Getty Images Netflix has laid off around 300 people in its latest round of job cuts. Most of the layoffs were in the US, according to Variety, and a number … Continue reading TikTok is cutting jobs around the world
By Jared Newman July 18, 2022 Amazon’s Prime Video app is about to look a lot different. An update this week will overhaul the entire interface on TVs, with a new sidebar for navigation, a grid-based live channel guide, and a bigger emphasis on Amazon’s burgeoning sports catalog. It also more clearly … Continue reading How Amazon redesigned Prime Video for a new streaming world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world
By Sam Becker June 07, 2022 Is the world going stag? A new warning from the World Bank says that the global economy may be on the brink of a brutal combination of high prices and low economic growth, commonly referred to as “stagflation.” “Compounding the damage from the COVID-19 pandemic, … Continue reading What is stagflation? The World Bank issues a warning about the economy
Google Will Be ‘Tool For Extremists’ In Post-Roe World, Groups Warn by Wendy Davis , Staff Writer @wendyndavis, June 3, 2022 For more than a decade, privacy advocates have urged Google to curb its seemingly insatiable appetite for data about the people who interact with its various products and services, ranging from its search engine to … Continue reading Google Will Be ‘Tool For Extremists’ In Post-Roe World, Groups Warn
Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution
Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
