What’s going on in the world of measurement in 2023 Nielsen strikes a deal with Netflix as third-party alternatives look to gain ground. ByKelsey Sutton , Friday, January 20, 2023 There’s no way around it: conversations around media measurement aren’t exactly, well, sexy. But in a year where marketing budgets stand to face scrutiny … Continue reading In The World Of Measurement–2023
By Wilfred Chan December 14, 2022 Gig companies across the globe employ a similar playbook: Use gobs of venture capital to undercut legacy firms, skirt labor law to keep costs low, then use their resulting market dominance to pass new, more favorable laws. That’s how companies such as Uber and Lyft helped pass Proposition … Continue reading Gig workers are racking up legal victories across the world, a new report shows
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics. Constantine von Hoffman on November 21, 2022 The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in … Continue reading 33 World Cup marketing statistics you need to know
By Clint Rainey November 02, 2022 Back to the office, you say? Workers may say, not so fast. With return-to-office mandates looming or already in effect, a new report shows that employees have been increasingly turning to Google for plausible excuses to stay home, or even skip the workday entirely. The new study, released Tuesday … Continue reading ‘Best excuses for missing work’: the Google search taking the world by storm in the RTO era
By Sam Becker September 23, 2022 Two-and-a-half million people in the United States became millionaires last year, but thanks to rising prices, that may not mean as much as it used to. Worldwide, 5.2 million people became millionaires in 2021, according to the Global Wealth Report 2022, an annual release published … Continue reading The world got 5.2 million more millionaires last year, but many are getting pinched in 2022
By Shalene Gupta September 05, 2022 What if you could invest in human beings instead of companies? The Liberman brothers, Daniil and David, want to create a world where you can do just that. Last year, the brothers and their two sisters, Maria and Anna, incorporated themselves as Libermans Co., … Continue reading These brothers want to create a world where we can invest in other humans. Is that a good idea?
iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World by Laurie Sullivan @lauriesullivan, August 24, 2022 iHeartLand will feature a calendar full of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists. GRAMMY-nominated singer, songwriter and producer Charlie Puth will be the first … Continue reading iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World
Formula E’s 100th E-Prix: Eight years of all-electric racingLooking back with co-founder Alberto Longo and former champ Lucas di Grassi. B. Steele When the checkered flag drops Sunday in Seoul, Formula E will have run its 100th race. It’s a far cry from the series’ humble beginnings: a shared idea from Formula E chairman … Continue reading Mercedes-EQ’s Stoffel Vandoorne wins Formula E world championship
