by Sean Hargrave, Staff Writer, November 17, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his morning. … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?
Tag Archives: World
The resurgence of brand marketing in a demand generation world
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach. Scott Vaughan on November 16, 2016 Over the past several years, B2B CMOs have been earning a seat at the executive table by … Continue reading The resurgence of brand marketing in a demand generation world
Customers Are Living in A Mobile-First World — Is Your Marketing?
by Sean Hargrave, Staff Writer, November 2, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?
Why building relevant ads in a cookie-free world comes down to context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. Julie Joyce on October 12, 2016 I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding … Continue reading I’ll stop the world and link with you
Regaining Efficiency and Focus in Today’s Digital World
by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World
Going Mobile: Character Animation in a Mobile Video World
by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
How social is revealing a new world for the travel industry
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
Is SEO Still Relevant In The Modern World Of Digital Marketing?
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
The wonderful, horrible world of creating a new product category
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
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