Tag Archives: Workflow

4 AI categories impacting marketing: Workflow automation and RPA

AI Marketing Tools

Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA →

The pitfalls and practical realities of using generative AI in your analytics workflow

Generative AI

The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow →

Here’s why you need a DAM workflow — and how to map it out

Data Management

Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow. Michelle Tackabery on February 23, 2023 A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances  productivity and efficiency in the … Continue reading Here’s why you need a DAM workflow — and how to map it out →

4 strategies to help marketing teams improve workflow and collaboration

Marketing Competition

Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration →

Do it once (and only once) with workflow automation

Software Development

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022   There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation →

5 Easy Ways to Introduce Automation Into Your Recruiting Workflow

Recruiting Automation

Yash Chawlani November 12, 2021 As a recruiter, you already multi-task between sourcing candidates, screening resumes, scheduling discovery calls, and progressing candidates in the hiring pipeline. This means you’re constantly updating your candidates, collaborating with recruiters and hiring managers, scheduling interviews, following up with prospects, and more. Recruitment automation can help you speed up your … Continue reading 5 Easy Ways to Introduce Automation Into Your Recruiting Workflow →

Making AI work for workflow management

Artificial Intelligence

AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges. Chris Wood on August 24, 2021 Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours … Continue reading Making AI work for workflow management →

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