Tag Archives: Workflow

How to Create an Audit Trail Using Your Automated Workflow Management Solution

Burak Ciflikli August 10, 2021 Transparency has become more than just a business buzzword — it’s a major operational movement across companies. Take the concepts of workflow management and automation, for example. They’ve become increasingly valuable to organizations trying to streamline processes and boost efficiencies. There are many benefits to controlling and monitoring workflows. Businesses … Continue reading How to Create an Audit Trail Using Your Automated Workflow Management Solution →

How to improve workflow with Kanban

Project Management

Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects. Stacey Ackerman on August 21, 2020 If you’re a marketing team that’s been caught up in a process that’s preventing you from getting work out the door quickly, you may have a flow problem. A flow … Continue reading How to improve workflow with Kanban →

The benefits of using workflow and project management tools

Project Management

Considering adding a workflow or project management solution to your martech stack, but looking for a business case? Pamela Parker on May 13, 2020 Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at … Continue reading The benefits of using workflow and project management tools →

How to counteract dips in productivity as workflow disruptions become the new norm

Productivity Management

Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies. Amy Gesenhues on May 13, 2020 The number of employees working from home has skyrocketed from 5 million to 75 million since the start of the COVID-19 crisis, according to a recent report from 451 Research. “Sixty-two percent [of companies] … Continue reading How to counteract dips in productivity as workflow disruptions become the new norm →

What are enterprise workflow and project management tools and how do they help marketers?

Project Management

Accountability and transparency are two of the benefits these solutions offer. Pamela Parker on May 11, 2020 The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore … Continue reading What are enterprise workflow and project management tools and how do they help marketers? →

Product Backlog Workflow

Product Management

Louis-Philippe Carignan — March 8, 2020 The emergence of the Kanban Guide for Scrum teams has given new metrics and practices to development teams on how they can augment their sprint backlog to manage their work. As these benefits are more and more integrated within development teams, there is another backlog in the Scrum Guide … Continue reading Product Backlog Workflow →

The Complete Beginner’s Guide to Workflow Management

Business Process

Sylvia Moses — October 1, 2019 Workflow management is a crucial part of organizing and optimizing projects. Learn everything you wanted to know about workflows in this guide. What do project managers love even more than on-time and under-budget delivery? Workflows. Workflows bring much needed order and predictability to the project management process. If you … Continue reading The Complete Beginner’s Guide to Workflow Management →

The importance of an effective review management workflow

Feedback Management

Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Ben Wood on August 28, 2019 Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB reviews. Whether it’s finding … Continue reading The importance of an effective review management workflow →

9 Steps to an Awesome Lead Nurturing Workflow

Leads Conversion

Molly Rigatti — April 16, 2019 — April 16, 2019 Inbound marketing doesn’t stop when a visitor clicks a call to action and fills out a form. In fact, that’s just the beginning. If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of … Continue reading 9 Steps to an Awesome Lead Nurturing Workflow →

Clients in a Hurry? Use This Rush Workflow Framework to Get Paid!

Gig Economy

Karl Sakas — March 20, 2019 Follow @KarlSakas — March 20, 2019 Here’s a simple workflow for handling urgent “work faster” rush requests from your agency’s clients! What if one of your clients wants you to work faster than usual? They should pay a 20-100% “rush fee” or other convenience surcharge—but what are the steps … Continue reading Clients in a Hurry? Use This Rush Workflow Framework to Get Paid! →