The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
Tag Archives: Workflow
Optimizely: A unified workflow for marketers
Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
The pitfalls and practical realities of using generative AI in your analytics workflow
The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow. Michelle Tackabery on February 23, 2023 A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances productivity and efficiency in the … Continue reading Here’s why you need a DAM workflow — and how to map it out
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022 There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation
4 Tips to Improve Your Company’s Workflow
Chanakya Kyatham December 1, 2021 Optimizing your company’s workflow is a key part of increasing overall productivity and efficiency in the workplace. If your team works remotely, or if you have a mix of people working from home and in an office, it’s even more important to find ways to improve your company’s workflow. Fortunately, … Continue reading 4 Tips to Improve Your Company’s Workflow
Why Workflow Management is Important for Every Business
Shay Misra November 12, 2021 The world has changed. This is not news. But when the worldwide business ecosystem is thrown into chaos, is your team ready to rise to the occasion? Companies need to be agile and flexible to face changes in a transitioning age. The key lies in the flexibility and scalability of … Continue reading Why Workflow Management is Important for Every Business
5 Easy Ways to Introduce Automation Into Your Recruiting Workflow
Yash Chawlani November 12, 2021 As a recruiter, you already multi-task between sourcing candidates, screening resumes, scheduling discovery calls, and progressing candidates in the hiring pipeline. This means you’re constantly updating your candidates, collaborating with recruiters and hiring managers, scheduling interviews, following up with prospects, and more. Recruitment automation can help you speed up your … Continue reading 5 Easy Ways to Introduce Automation Into Your Recruiting Workflow