Ivan Ivanov — July 24, 2017 — July 24, 2017 The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies … Continue reading How To Make YouTube Work For You (A Guide For Brands)
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Zach Heller — July 25, 2017 Follow @zheller — July 25, 2017 Pricing is one of the most under-discussed, under-utilized tools in marketing. Though it is one of the Four Ps we all learn about in Marketing 101, we too often take for granted that the price is the price and there’s nothing we can … Continue reading How to Make Variable Pricing Work for Your Business
Karl Sakas — July 2, 2017 Follow @KarlSakas — July 2, 2017 Want fewer interruptions by your employees? Create internal “Office Hours” at your agency! An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour … Continue reading Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back!
Mark Ellis — July 1, 2017 Follow @businessfiction — July 1, 2017 When Jason Fried decided to cut the workweek at his company from five days to four and continue to pay his employees the same salary, there were no doubt plenty of people questioning his sanity. How could any entrepreneur – no matter how … Continue reading How Deep Work Has Transformed My Life As a Freelancer
Carol Stephen — June 26, 2017 Follow @Carol_Stephen — June 26, 2017 How to Best Work with a Social Media Manager Maximize Your Time How can you maximize your time so I can do my best work and get you the best return on your social media investment? Here are some ideas for you. Know … Continue reading How to Best Work With a Social Media Manager
Kaitlyn Hammond — June 17, 2017 — June 17, 2017 Gaining exposure, clients, long-term customers, and new business is always on a small business owner’s mind. In fact, those key issues are elements that can make or break some small businesses financially. Another financial consideration for many small business owners lies in the space of … Continue reading Will Paid Ads Work for My Small Business? 5 Questions to Consider Before Choosing to Use Paid Ad Space
Cath Andrews — June 16, 2017 — June 16, 2017 Receiving mail used to be a rare and precious thing… Nowadays? Not so much! With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem… As … Continue reading Increase Your Newsletter Open Rate by 40% With 1 Minute of Work
Vitor Silva — June 16, 2017 Follow @IAmVitorSilva— June 16, 2017 Photo-Mix / Pixabay As a marketing strategist and data analyst, I have provided web business consulting for a few companies, and one of the most common questions asked is: “How do Google rankings work?” or “How do I make my website appear in the … Continue reading How Does Google Ranking Work?
Casey Newman — June 9, 2017 — June 9, 2017 You know the feeling. A potential customer has shown interest in your brand. She’s been to your site a few times, downloaded a couple pieces of content and subscribed to your blog. Knowing all this, it’s hard to hold back the temptation to throw everything … Continue reading Do Drip Campaigns Really Work?
