As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
Tag Archives: work
3 lies we’re telling ourselves about work
June 21, 2026 3 lies we’re telling ourselves about work BY Tony Martignetti and Moe Carrick There’s a lot of confusion shaping the modern workplace. Recently, we spoke with a senior leader at a global company who told us, “Everything looks right on paper—our strategy is solid, we have good talent, our growth is scaling, but something … Continue reading 3 lies we’re telling ourselves about work
Amtrak wants people to work from trains. There’s just one problem
June 10, 2026 Amtrak wants people to work from trains. There’s just one problem BY María José Gutiérrez Chávez From meetings on beaches to working form home while the laundry is on spin cycle, technology and remote work policies have allowed anyone to work from anywhere—except maybe an Amtrak train. That’s the conclusion many users on … Continue reading Amtrak wants people to work from trains. There’s just one problem
This health startup will create a weekly podcast just for you—starring your blood work
June 09, 2026 This health startup will create a weekly podcast just for you—starring your blood work BY Sam Becker We’re inundated with data, but for many people, finding a way to make sense of it is elusive. When it comes to health data, however, one company thinks it’s found a way to help—with weekly … Continue reading This health startup will create a weekly podcast just for you—starring your blood work
What do you need to unlearn at work?
June 09, 2026 What do you need to unlearn at work? BY Morra Aarons-Mele We don’t often talk about love at work, but we should. I do not mean romantic love. A mentor of mine, Dr. Ken Ginsburg, a pediatrician and one of the nation’s leading experts on positive youth development, describes this kind of love … Continue reading What do you need to unlearn at work?
Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission
Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission The AI-generated version of ‘Moonrise, Hernandez, New Mexico’ was on display at AIPAD’s The Photography show. By Cheyenne MacDonald May 23, 2026 Michael Ochs Archives/Getty Images The Ansel Adams Publishing Rights Trust released a statement this weekend condemning the unauthorized use of … Continue reading Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission
6 questions to ask before committing to your next work goal
May 17, 2026 6 questions to ask before committing to your next work goal BY Kathy Oneto Organizations invest in setting the right goals to drive strategy, and increasingly they’re using AI to help. To be sure, AI can support the mechanics: draft objectives, align to strategy, track progress. But the questions that determine whether you … Continue reading 6 questions to ask before committing to your next work goal
Dropbox chief people officer: The hybrid work model is ‘the worst of all worlds’
May 16, 2026 Dropbox chief people officer: The hybrid work model is ‘the worst of all worlds’ BY Ella Chakarian As companies battle it out with employees over RTO policies, Dropbox is choosing to stay out of the drama by prioritizing remote work. “The pandemic tested our assumption that we have to be in person in … Continue reading Dropbox chief people officer: The hybrid work model is ‘the worst of all worlds’
Last-click attribution rewards the wrong work in an AI-first world
AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions. By Dan Taylor Published on May 12, 2026 Last-click attribution has long been seen as a practical way to assign value to marketing activities. It offers a clean, simple view of what appears … Continue reading Last-click attribution rewards the wrong work in an AI-first world
Six small actions that make a big difference in managing stress at work
May 09, 2026 6 small actions that make a big difference in managing stress at work BY Editorial Staff Pressure is an inevitable part of modern workplaces, but when poorly managed, it can quickly turn into harmful stress. The solution isn’t to eliminate pressure from work entirely, but to respond to it in the right way. … Continue reading Six small actions that make a big difference in managing stress at work