Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
By Elizabeth Grace Saunders March 24, 2022 You start with excitement at the accomplishment of getting your new schedule approved: “Yes! I negotiated a four-day workweek. This will give me the opportunity to have a bit more breathing room on my extra day off.” Then disillusionment sets in: Why can’t I get all … Continue reading How to work a 4-day week without overloading on meetings
Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why
By Art Markman February 20, 2022 It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this
By John Coleman February 17, 2022 Before the COVID-19 pandemic upended life around the world, we were living in the most prosperous period in all of human history, and yet people weren’t happier or more fulfilled. Why? A rising collection of data confirm and illuminate the disconnect between prosperity and purpose. An incredibly high … Continue reading Workers can become alienated from work without this thing
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Ali Faagba November 21, 2021 For eCommerce aficionados, the possibilities are endless. With over 230 million Americans now shopping online, according to Statista, there has been no better time to get into the eCommerce industry. But no industry is without its own trappings, the lack of which will make it come off as illegitimate or … Continue reading Your eCommerce Site May Fail Without These 6 Things
Manisha Sukhyani November 4, 2021 The deal is sealed. You already sent the invoice and are waiting for your smartphone screen to come alive and give you a message “$ $ $ credited to your account.” But wait… The payment hasn’t arrived yet. It’s been one day. Two Days. And you are still counting. You … Continue reading 3 Tips for Getting Customers to Pay You Fast Without Asking Again
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
