When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. Jaimon Hancock on June 27, 2025 There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated … Continue reading Marketing can’t own the results without a say in the strategy
How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content Brian Hart May 20, 2025 Don’t let valuable content sit idle – reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts … Continue reading How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
June 04, 2025 Can healthcare go green without compromising safety? BY Lisa Anderson U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of … Continue reading Can healthcare go green without compromising safety?
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget Brian Tatarnic Apr 14, 2025 In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets. The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital … Continue reading 8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget
Art Generated By AI Without Human Input Cannot Be Copyrighted by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2025 Art generated by AI without human input cannot be copyrighted under U.S. law, a federal appeals court in Washington, D.C. confirmed. The U.S. Court of Appeals for the District of Columbia Circuit with the U.S. Copyright Office referred … Continue reading Art Generated By AI Without Human Input Cannot Be Copyrighted
October 12, 2024 Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. BY Martin Gonzalez and Joshua Yellin Many entrepreneurs are inspired by romantic conceptions of how great startup … Continue reading Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Liz Wilcox on August 1, 2024 It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize … Continue reading How to use AI in email marketing without losing the human touch
July 26, 2024 The JD Vance rumor shows how easily misinformation spreads, with or without AI A silly joke falsely claiming the vice-presidential candidate had been intimate with a couch would have probably just been a one-day meme. Then an AP story went viral. BY Joe Berkowitz The Mandela Effect is when people vividly remember something … Continue reading The JD Vance rumor shows how easily misinformation spreads, with or without AI
July 12, 2024 Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission ‘Sabotage’ was a single from the group’s 1994 album ‘Ill Communication’ and gained fame for its music video, a parody of 1970s television police dramas. BY Reuters The Beastie Boys have sued restaurant owner Brinker International in New York … Continue reading Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission
