Meera Kothand — March 6, 2019 — March 6, 2019 You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren’t clicking through … Continue reading 12 Winning Strategies to Boost Your Click-Through Rates
Julie Neumark — July 18, 2018 Follow @julieneumark — July 18, 2018 4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the convergence of video streaming and gaming as the catalyst for a new culture of creation would seem like a bit like a no-brainer to many. … Continue reading Winning the Game with Content Targeting on YouTube
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. Peter Minnium on July 13, 2018 Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group … Continue reading Winning the social media marketing game
Making a great first impression starts with your domain name. Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face … Continue reading 5 Tips to Choosing Your Winning Business Domain Name
If you’re still hanging onto best practices from years gone by, contributor Andrew Waber says it’s time to let go if you want to improve your performance. Andrew Waber on June 22, 2018 Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices … Continue reading The myths that keep you from winning on Amazon
Personal Branding Blog — June 22, 2018 — June 22, 2018 Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a … Continue reading Create a Winning Pinterest Brand Marketing Strategy
Fred Ulrich — June 1, 2018 — June 1, 2018 The old adage “slow and steady wins the race” might be very apt for how banks have approached P2P payments. While Millennials were flocking to Venmo and the Cash App to split restaurant bills and pay one another back for other purchases, FIs were locked … Continue reading As Banks Promote Zelle, They Start Winning the P2P Race
May 2, 2018 Today’s successful brands aren’t the cheapest or the sexiest. They’re the ones with meaning. This “meaning” isn’t defined by a single campaign. Instead, it’s created over time from a consistent strategy that transforms a brand into a symbol of identity. However, impatience is everywhere, and it leaks into the practices of marketing … Continue reading How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI
Carrie Hopkins — April 11, 2018 — April 11, 2018 Remember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing. Your content can be so powerful, and it deserves to be seen by as many eyes as possible! However, your audience won’t … Continue reading Tips to Repurpose Old Blog Posts into Winning Social Media Posts
David Crane — March 7, 2018 Follow @davidfcrane — March 7, 2018 There are a lot of moving parts in today’s comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand gen requirements will only expand. This complexity has created a need for demand orchestration frameworks … Continue reading A 3-Tier Framework for Crafting a Winning Demand Generation Plan
