Kevin O’Brien — May 27, 2018 — May 27, 2018 Aymanjed / Pixabay There’s no other way to put it: competition for talent in 2018 is fierce. Especially in a hot sector like tech where two-thirds of employers say they are facing a moderate to extreme skills shortage, staffing firms are looking for a way … Continue reading Who’s in Charge of Your Staffing Firm’s Recruitment Marketing?
Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
Doug Andrew — April 3, 2018 Follow @dougandrewnow — April 3, 2018 The problem is most likely a faulty system, taught Dr. W. Edwards Deming. People can’t perform better than the system allows Isn’t it nice when things just work? There’s something very satisfying about this commercial by Honda, a campaign launched in 2003 to … Continue reading Who’s to Blame? 94% Chance It’s a System Failure, Not You
Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
Jonathan BrightJuly 30, 2015 In Tuesday’s blog, my colleague David pointed out how nearly half of employees share content about their employer on social media. It’s a given that any company wants this sizable chunk of their workforce to say nice things about them, so perhaps we should take a look at things from their … Continue reading Who’s Got Time to Manage Employee Engagement?
Kim OwensJuly 6, 2015 Even for major retail conglomerates, cost of stock is a major factor when it comes to efficient capital management. For an independent retailer, lean inventory levels are even more critical. For example, if your business is holding more than $ 50,000 in stock, your potential cost of capital could equal 10%, … Continue reading Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations
Jessica BowersJune 5, 2015 A Look at the New Kids on the Social Block It’s clear that social media isn’t just a passing trend. You know that you need to integrate major social networks like Facebook, Twitter, and YouTube into your brand’s marketing strategy. However, Facebook is now a little over 10 years old, YouTube … Continue reading Who’s Who: The New Breed of Social Networks
