October 01, 2025 Walmart is quietly changing your groceries—here’s what’s disappearing If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out … Continue reading Walmart is quietly changing your groceries—here’s what’s disappearing
September 17, 2025 Just laid off? Here’s how to figure out what’s next When I was laid off from my dream job, these storytelling practices helped me figure out an even better future. span>span]:whitespace-nowrap”> Five years ago, I sat under a tree and cried. It was Cinco de Mayo 2020, and I woke up to … Continue reading Just laid off? Here’s how to figure out what’s next
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI?
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality. Constantine von Hoffman on July 7, 2025 Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two years ago. Marketers, upset about losing a familiar tool, moaned … Continue reading What’s new and what’s next in GA4
GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three Wisam Abdulaziz Jul 2, 2025
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’ Mike Pastore on June 24, 2025 Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. … Continue reading Take a look at what’s inside Agentforce 3
Learn how model context protocols connect genAI to your data, for more accurate content that’s aligned with existing workflows. Pamela Parker on May 22, 2025 Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless … Continue reading What’s missing from your AI content workflow, and how MCP fills the gap
Search Traffic Down 10%: What’s Happening And Where It’s Going by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2025 Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. AI, algorithms, and platform changes are being blamed for declining visibility, but the real issue is … Continue reading Search Traffic Down 10%: What’s Happening And Where It’s Going
Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth
April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs
