Tag Archives: Went

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015  After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

22 Headlines That Went Viral. Have These Marketers Cracked the Code?

Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code?