Tag Archives: website

Now is the time to relaunch your website

More transactions online in the last year make this a crucial action. Chris Wood on July 29, 2021 “Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing … Continue reading Now is the time to relaunch your website →

How to Structure an eCommerce Website for SEO – 4 Key Steps

eCommerce Tools

Dave Colgate July 25, 2021 A look at the importance of good website structure for eCommerce websites and 4 key areas you must get right, including website hierarchy, URL structure, web code structure and navigation. Website structure organises your pages and content into a system that’s both logical and navigable for search engines and users. … Continue reading How to Structure an eCommerce Website for SEO – 4 Key Steps →

The Importance of Website ADA Accessibility

Web Accessibility

Geraldine Convento July 15, 2021 What is ADA and what does it have to do with the internet? As a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. The legislation itself is … Continue reading The Importance of Website ADA Accessibility →

How to Avoid an SEO Calamity with Your Next Website Redesign

Web Design Tools

Jon-Mikel Bailey July 13, 2021 First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales! One of the most common website redesign mistakes is to leave SEO out of the process until the … Continue reading How to Avoid an SEO Calamity with Your Next Website Redesign →

8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy

Traffic Generation

Nick Brown July 4, 2021 In the game of search engine optimization, having informative, interesting content can help your website get recognized by the almighty search engine gods. If you want to take your blog posts to the next level, collaboration with other writers is the way to go. We’re talking about guest posting and … Continue reading 8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy →

5 Ways to Improve UX With Efficient Website Accessibility Practices

Web Accessibility

Nick Brown July 3, 2021 You’ve designed a spectacular user interface, one you’re particularly proud of. You’re faced with just one problem, though: it isn’t accessible to all users. Maybe that fact came up in testing: as part of the QA process, you should be ensuring that your site is accessible for everyone. Aside from … Continue reading 5 Ways to Improve UX With Efficient Website Accessibility Practices →

How to Integrate Social Media Into Your Website (3 Easy Ways)

Social Media Tools

Jared Atchison June 25, 2021 Want to know how you can easily integrate social media into your website? You’re not alone. With over half the world’s population now using social media, it makes sense for you to use its power to promote your brand and grow your business. In fact, research has shown that social … Continue reading How to Integrate Social Media Into Your Website (3 Easy Ways) →

8 Ways to Keep a New Website Project On-Track

Project Management

Amanda Stephens June 24, 2021 A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. … Continue reading 8 Ways to Keep a New Website Project On-Track →

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

B2B Website Tools

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy →

Why Has My Website Traffic Dropped – And What Can I Do About It?

Traffic Generation

Dildeep Singh June 18, 2021 One of the worst things that can happen as a website administrator or marketing executive is that traffic to your website suddenly drops. There are many potential reasons for this. The good news is that most of these problems are fixable with a little bit of time and effort. Here’s … Continue reading Why Has My Website Traffic Dropped – And What Can I Do About It? →