Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. Bunny Tharpe on April 1, 2025 Your website is more than a digital brochure. It’s the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, … Continue reading 9 essential tips for building a website that drives conversions
In a new study, researchers found that ChatGPT creates websites full of deceptive patterns. BY Chris Stokel-Walker Generative AI is increasingly being used in all aspects of design, from graphic design to web design. OpenAI’s own research suggests humans believe web and digital interface designers are “100% exposed” to their jobs being automated by ChatGPT. And … Continue reading ChatGPT was tasked with designing a website. The result was as manipulative as you’d expect
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024 Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Venkatraman Kannan on July 26, 2024 A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels … Continue reading How to transform your website into a continuous marketing powerhouse
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
June 25, 2024 Notion releases new tools to make website building easier The company’s new Notion Sites tool can be used for quickly building personal, professional, and corporate web pages. BY Steven Melendez Users of Notion, the digital tool commonly used for note-taking, brainstorming, and corporate knowledge-sharing, will now find it easier to build public websites … Continue reading Notion releases new tools to make website building easier
Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends Matt Dorman / Last Updated: Jan 9, 2024 Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers … Continue reading Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends
