Joe Martinez February 26, 2021 As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course … Continue reading 4 Ways to Identify How Your Display Ads Impact Search Ad Performance
Sammy Courtright February 25, 2021 Has nearly a year of working from home left you feeling not as productive as you used to be? Or do you feel like you’re in good shape? Last fall, a Ten Spot survey of employees nationwide indicated that 40% of workers felt less productive since they’d started working from … Continue reading 4 Ways to Boost Your Remote-Work Productivity During the Day
Katy French February 25, 2021 ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research, 44% of CMOs faced budget cuts in the wake of the Pandemic.) Improving ROI is always a priority, but with limited resources and increasing pressure to perform, how … Continue reading 5 Smart Ways to Improve Your ROI (Plus Tools & Templates)
Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Syed Balkhi February 19, 2021 Instagram is a powerful platform for you to connect with your audience. It’s a place to make your brand visible and help it grow too. Having your business present on Instagram is critical if you want to reach more customers. Here are some interesting Instagram statistics that highlight why Instagram … Continue reading 10 Ways to Get More (Real) Instagram Followers in 2021
Garry West February 18, 2021 The global pandemic has turned our lives upside-down, made us question our values, and altered the ways we connect with each other. It’s a seismic shift that has played itself out on our screens, in real-time. There’s little wonder, then, that the content we share and develop for our online … Continue reading 5 Ways COVID-19 is Changing Online Content
Ertugrul Emre Ertekin February 17, 2021 Creating a paperless office is an aspirational goal of many businesses, but many organizations have yet to achieve this milestone. In reality, quite a few organizations are moving in the opposite direction and using more paper than in the past. The average office worker in the U.S. uses roughly … Continue reading A Farewell to Waste: 5 Ways to Reduce Paper Consumption in Your Office
Sophie Beard February 16, 2021 Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be … Continue reading 21 Ways to Increase Instagram Followers
Joseph Freed February 16, 2021 At a high level, employee empowerment means giving employees a degree of autonomy and control over their daily tasks. This allows the organization to move some decision-making authority from management to individuals and teams. In practice, this includes: Allowing employees to make decisions with less oversight from management. Allowing employees … Continue reading 6 Ways to Empower Employees in 2021
Sammy Courtright February 15, 2021 What did your company do for Employee Appreciation day last year? For those of you who don’t remember, it was on March 6, 2020, and about 10 days before much of the country went into some sort of stay-in-place mode. Was it a happy hour? A company outing to a … Continue reading 3 Fun, Virtual Ways to Celebrate Your Employees on Employee Appreciation Day
