Jeff SorianoJuly 2, 2015 Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay, on a RingLead webinar to discuss the topic of using social data as a B2B marketer, as well as how to avoid … Continue reading 3 Smart Ways to Maximize Marketing with Social Data
Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix? Adam Dorfman on July 1, 2015 Mobile wallets — the technology inside your mobile device that includes payment software such … Continue reading Three Ways To Win With Mobile Wallets
Tamar WeinbergJuly 1, 2015 Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $ 30 a click. Why? Because love it or hate it, Google is king. Here’s the problem. … Continue reading 7 Ways to Ruin Your AdWords Campaigns
Jeremy TaylorJune 30, 2015 The live-streaming app from the folks behind Twitter has been an instant hit. Here’s how your business can use Periscope’s popularity to expand your online reach and promote your brand to a fresh new audience. What is Periscope? Periscope’s whole vibe is social streaming. Think of it as an easy way … Continue reading 9 Ways Your Business Can Use Periscope
Adam SteinbergJune 29, 2015 If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you … Continue reading 4 Ways to Improve Lead Gen & Nurturing on Your Website
Jessica MelhornJune 28, 2015 Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content in feeds, rewarding advertisers that use video and rolling out video-friendly design features. Recent examples are: Video autoplay on Facebook and its removal of YouTube from the site Instagram taking on … Continue reading Top 3 Ways to Use Video in Social Media
Sabel HarrisJune 27, 2015 After I graduated, I had a 6 month gap in securing full-time employment and in that time I had the opportunity to work for a retailer. It wasn’t my dream job out of school, but to be honest, the discount was great. And I did learn some selling techniques. However, one … Continue reading Stock Check: 5 Ways to Take Inventory of Your Network
Marc GubertiJune 25, 2015 Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a social network that is growing faster than any other, and taking all of your … Continue reading 5 Ways To Flood Your Blog With Traffic Using Pinterest
Matthew GrattanJune 25, 2015 Natural disasters and unplanned data breaches are two of the most commonly overlooked issues plaguing online businesses. Disruptions to operations can alienate customers and paralyze profits, yet 74% of small businesses don’t have a business continuity plan in place to deal with natural disasters or unplanned events. But, don’t worry – … Continue reading Crash Course In Continuity: 4 Ways To Protect Your Business Against Unplanned Events
Camilla BradleyJune 24, 2015 Email marketing can be a struggle especially if you’ve been running a campaign for a few weeks now and you’re just not seeing a steady increase in your click throughs. Here’s my top 6 tactics to improve your email clicks for the best: 1. Test your subject lines As one of … Continue reading 6 Sure Ways To Increase Your Click Throughs In Emails
