By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting
By LaRae Quy—SmartBrief February 03, 2022 During this pandemic, I’ve read many ridiculous articles about how resilience means “bouncing through” our obstacles—as though riding out a pandemic is life on a trampoline. These Band-Aids of advice do nothing to encourage people to look for the deep healing they will need if they truly want … Continue reading 4 effective ways to become more resilient
By Ursula Mead February 02, 2022 Women have been to hell and back over the past two years, leaving the workforce at historic rates as they’ve grappled with shuttered daycares, online schooling, job losses, and every other COVID-19 pandemic hardship. Despite it all—and maybe because of it—many are ready to get back to work … Continue reading 3 ways to meaningfully connect with the women you’re trying to hire
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. Corey Patterson on February 4, 2022 Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked … Continue reading 4 ways to build a successful ABM strategy
Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
Carey Wodehouse January 28, 2022 Companies depend on data to respond to evolving needs, improve customer relationships, and reduce the risks that threaten business operations. Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. That said, one of the biggest benefits of the effective use … Continue reading 6 Ways Big Data Analytics Can Drive Down Costs
How marketers can adapt their data strategies to third-party cookie deprecation. Corey Patterson on January 26, 2022 Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her … Continue reading 3 ways marketers can prepare for a cookieless future
Erica Schultz January 16, 2022 Lack of motivation. We all feel it. The project seems too big? You’ll do it later. You don’t have enough time? You’re too tired? Dog ate your to-do list? The excuses to not do something are endless. Many stem from feeling demotivated. Motivation is necessary to achieve your goals and … Continue reading 7 Ways to Boost Your Motivation
Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
Erica Schultz January 16, 2022 Lack of motivation. We all feel it. The project seems too big? You’ll do it later. You don’t have enough time? You’re too tired? Dog ate your to-do list? The excuses to not do something are endless. Many stem from feeling demotivated. Motivation is necessary to achieve your goals and … Continue reading 7 Ways to Boost Your Motivation
