How to Build Links for Your Small Business

Do you want to build more backlinks to your business site? If so, you’re not alone. Entrepreneurs and marketing teams worldwide know that a strong backlink strategy can make or break their business.

A backlink is a direct reference back to your website from another place. In most cases, backlinks come from blogs and social media. Despite there only being two primary places to obtain backlinks, there are countless strategies you can use to get people to link back to your site.

We can’t stress the importance of having backlinks published by relevant, authoritative websites. When someone in this category references your brand, Google’s algorithm sees your site as a reliable industry source.

You may be shocked to learn that 66.31% of all businesses don’t have a single backlink. As a result, these brands have a hard time generating organic traffic and visibility.

If you’re a part of this percentage or simply looking to build more links for your small business, stick around. We will soon go over several strategies you can use to grow your online presence and reputation through research and backlink building.

Create Blog Content that’s Bursting with Value

The absolute best way to get more backlinks is to publish valuable content on your company blog. Research shows that websites with blogs get an outstanding 97% more backlinks.

Why?

Well, it all boils down to two words; information and value. People love learning more about professional industries and hobbies. It doesn’t matter what you sell; there’s a group of people that want to learn more.

Publishing blog content means you’ll have more opportunities to reengage with visitors by offering free advice and entertainment. But you also get the added bonus of creating link-worthy content.

Your blog content can get you backlinks in several ways. The most common types of content that get referenced are stat sheets and guides. If another business is writing an article, they may link back to a statistic on your site, which leads to more people discovering your brand through backlinks on someone else’s website.

Similarly, many bloggers will link back to resources on other websites. So, if someone is writing an article about converting email leads, they may link back to your email marketing beginners’ guide so new visitors can grasp some of the concepts mentioned in their writing.

Look for Engagement Opportunities

You can build more links by looking for engagement opportunities off of your website. Some websites feature a questionnaire-style format where people can ask questions, and members can answer.

Quora and Help a Reporter Out are two of the most popular websites that work this way. Once you create an account and pick relevant categories, you’ll get emails with questions from each site.

Now’s your time to shine.

Look for questions that you can answer in detail. Depending on the question you’re answering, you can include a link back to your blog for more information or include a link to your homepage in your author bio.

The goal is to get your answer accepted by the community, which means you will have backlinks floating around where your target audience spends your time. Eventually, people will associate your brand name with a valuable and authoritative source in the industry.

You can also check out community forums where people are having discussions that center around your industry. Use the same approach to seek out people asking for advice and provide answers with your resources.

Find Niche-Specific Influencers

Now, let’s talk about social media, and specifically, how to get more backlinks with influencers. Influencers are internet personalities that consistently publish content and engage with their followers. Subscribers tend to trust influencers, which is a form of social proof.

So, if a social media celebrity talks about how much they love your product, there’s a good chance you will see an influx of new visitors. The key to getting to this point is to work with niche-specific influencers.

Each influencer has unique interests and personalities, which is reflected through their content. If you want to get more beneficial backlinks, you should connect with people that communicate with your target audience.

For instance, a makeup company could benefit from a backlink published by a beauty influencer. However, if a tech influencer included a link to their product, they would likely only see a fraction of the traffic and sales. People who are watching videos about beauty products are more inclined to check out makeup products. It makes sense, right?

We suggest reaching out to multiple influencers in your industry across several social media channels. The best websites to find these internet personalities are YouTube, Facebook, and Instagram.

On Instagram alone, over 130 million people click influencer posts every month. It’s easy to see how several well-placed influencer backlinks can lead to substantial growth.

Find and Fix Broken Links

Finally, let’s talk about finding and fixing broken links. You already know that people have been producing content in your field for years. Over time, some of the links in these posts become outdated. Sometimes the business they point to decided to shut down or rebrand; other times, the publication cited simply doesn’t exist anymore.

If you can find broken links on these sites, you can email the webmaster and kindly suggest replacing the broken link with one of your blog posts or company resources.

Writing high-quality content ensures that the people in charge of replacing links will see the value in replacing the broken link with one from your website.

There will be times when you have the opportunity to write a new piece of content to fix off-site broken links. While this strategy isn’t bad, you still need to consider your audience’s pain points and goals before you proceed. Ask yourself if your readers will genuinely find value in this piece of content.

If so, writing a new blog post from scratch might be your best bet.

Conclusion

All of the tips we’ve mentioned today will help you build more backlinks to your website. The thing to remember with link-building is it tends to have a snowball effect. You may start out with zero links, but more people will start linking back to your company after you start seeing traction in the community.

It’s possible to rapidly grow your small business if you’re persistent, consistent, and have a strong backlink strategy in place.

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Author: Jared Atchison

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