Kelly ShepskoOctober 16, 2015 Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has … Continue reading 3 Simple Ways to Speed Up Your Social Media Marketing
Mandy EdwardsOctober 15, 2015 If I had a dollar for every time someone asked me how they could extend themselves online, I’d be super-rich. Well, maybe not super-rich but definitely rich. Every business, when using social media, wants to get the most return on their time. Once you’ve established the basics and have that rolling, … Continue reading 3 Easy Ways to Increase Your Social Media Reach
Arik HansonOctober 14, 2015 When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the website. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks. We also … Continue reading 7 Creative Ways to Promote Your Company’s Corporate Volunteer Efforts
Dan ShewanOctober 14, 2015 Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than … Continue reading 4 Ways to Make Your Call-to-Action Buttons More Effective
Lindsay TjepkemaOctober 12, 2015 It can be tough to stay on top of your website. With everything else you’ve got on your to-do list, it’s easy to let site maintenance continuously slip to the bottom. Besides, there’s probably so much that needs to be done that you couldn’t possibly make a difference in the few … Continue reading 5 Ways to Freshen Up Your Website in Just 10 Minutes
Troy HollenbeckOctober 10, 2015 The economic downturn has taken its toll on Canadians and Americans – business owners and workers alike. Many of those who lost their jobs had to take substantial pay cuts in order to work, or worse, no work at all out there. Overtime is a thing of the past and many … Continue reading 8 Ways You Can Build Your Dream Business
Neel DoshiOctober 10, 2015 Have you ever cut corners? Maybe you used 1.2 line spacing in your college essays to better meet the “five-page minimum.” Perhaps you’ve parked in a no-parking zone. So, okay, you’re “guilty and guilty.” But you’d never go as far as Volkswagen — true? You’d never cheat on emissions standards — right? The German car … Continue reading The “Bug” In Volkswagen’s Culture And 6 Ways To Treat It At Your Company
Mike ClarkOctober 9, 2015 We’ve talked previously about how chaos can have a major impact on your B2B marketing strategy. With the right tools and a little bit of know-how, however, you’ll be able to measure your content’s effectiveness and avoid pandemonium. Here are four ways to improve your digital marketing today. 1. Assess Your … Continue reading 4 Easy Ways to Improve Your Digital Marketing
WishpondOctober 8, 2015 Recently, I was looking for some new ways to promote Wishpond’s Facebook page. After doing some research, I soon became unexcited with the same old boring strategies that people have been talking about for more than five years. So I started to dig deeper and look for some new, less obvious ways … Continue reading 6 Smarter-Than-Average Ways To Promote Your Facebook Page
Alicia DoddOctober 8, 2015 I have to admit, I am so tired of seeing such uninspired feature images on blogs and I’m not the only one. My colleagues share my sentiments and I’m sure other professionals agree; feature images matter. Statistically, content with relevant images gets 94 percent more views than content without. Furthermore, … Continue reading Death to the Gummy People: 3 Ways to Improve Blog Images
