The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same … Continue reading 5 Ways to Proactively Improve Your Online Reputation
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017 With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season
Bonnie Harris — September 21, 2017 Follow @waxmarketing — September 21, 2017 Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few … Continue reading 4 Ways Live Chat Can Help Your Business Generate More Leads
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
By Shivangi Sharma September 21st, 2017 An eMarketer report establishes that the global sales from retail will surpass $27 trillion in 2020. There are tons of other studies pointing out to this one trend that online retail is growing at an incredible pace globally. However, as with all other growing industries, online retail too is … Continue reading 5 Ways To Boost Conversions Using Web Push Notifications
Liz Kislik — September 19, 2017 Follow @lizkislik — September 19, 2017 RyanMcGuire / Pixabay When departments operate in silos — say operations wants to streamline processes while sales seeks to please customers by customizing — the result can be repeated misunderstanding and extreme mistrust. Even otherwise reasonable employees can appear to be locked in … Continue reading 4 Ways to Ease the Pain of Interdepartmental Conflict
Franklin Manuel — September 19, 2017 — September 19, 2017 cloudhoreca / Pixabay You just landed a new client. You seem to be getting along well with them. You’ve enjoyed working on the early projects that they’ve sent you. In short, things look promising. That is until it’s time to invoice your client. Invoicing is … Continue reading 10 Ways to Invoice Your Client Without Pissing Them Off
Patrick Gillooly — September 19, 2017 — September 19, 2017 Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t … Continue reading 3 Ways Social Media Can Help You Grow Your Business
James Stoner — September 18, 2017 — September 18, 2017 FirmBee / Pixabay As a small business owner, you hear this all the time on the phone. Somebody calls from a credit card processing company offering up their product. It could even be the same guy that has been hounding you for months or years, … Continue reading 3 Ways Payment Processing Integration Can Help Your Business
