Tag Archives: Ways

5 ways AI is changing where and how influence happens in affiliate marketing

AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025   AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing

5 ways MOps can stop order-taking and start driving strategy

Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy. Ali Schwanke on September 2, 2025       MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to slide into a role … Continue reading 5 ways MOps can stop order-taking and start driving strategy

Top ways to use Zapier MCP server and LLMs to boost marketing performance

Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025      Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance

3 ways to turn missed calls into conversions with AI Voice Assist by CallRail

Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. CallRail on July 30, 2025       Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls … Continue reading 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail

5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter

Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025        If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter