Tag Archives: want

Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

Ed Muzio — June 13, 2019 Follow @edmuzio — June 13, 2019 Boiled down to its essence, management is a system of managers operating in concert, constantly adjusting resources based on new information coming in to keep the business on target. It involves coordinating complex efforts, enabling group work, and constantly asking the question, “What’s … Continue reading Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate →

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

Customer Acquisition

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers. The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows →

Vendor or Partner: Which Do You Want to Have (or Be)?

Partnerships

Randy Milanovic — May 23, 2019 Follow @kayak360 — May 23, 2019 I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or … Continue reading Vendor or Partner: Which Do You Want to Have (or Be)? →

Want to speak at MarTech? Don’t miss out.

Reputation Online

Build your reputation, showcase your expert knowledge, and establish yourself as an industry thought-leader! Scott Brinker on May 14, 2019 at 12:59 pm When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next … Continue reading Want to speak at MarTech? Don’t miss out. →

A transparency tool for Facebook advertisers is what marketers want most

Facebook Targeting

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most →

Why you want ‘clumpy’ binge-buying customers

Customer Experience

By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. Eric Bradlow on May 3, 2019 We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in … Continue reading Why you want ‘clumpy’ binge-buying customers →

Get Ready for Gen Z: 4 Benefits They Want Most

Generation Z

Kimberly Zhang — April 29, 2019 — April 29, 2019 This month, millions of Generation Zers will graduate college. As some of the first members of their generation — the youngest of whom were born in 1996 — to enter the workforce, they’ll give employers a crash course in what digital natives want in a … Continue reading Get Ready for Gen Z: 4 Benefits They Want Most →

Want Better Training Videos? Try Thinking Like a Marketer

Training

Matt Pierce — April 22, 2019 Follow @piercemr — April 22, 2019 When it comes to creating video content viewers want to engage with, marketers have always been a cut above the rest when it comes to capturing their audience’s attention. Let’s face it, a lot of training and instructional videos are not as effective … Continue reading Want Better Training Videos? Try Thinking Like a Marketer →

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Voice Assistants

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. Amy Gesenhues on April 18, 2019 Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former … Continue reading A Facebook voice assistant may have buy-in from marketers – but will users want it? →

How to Handle Friends Who Want Free Advice When You’re a Small Business Owner

Small Business

Kara Perez — March 18, 2019 — March 18, 2019 When you work for yourself, the lines between your personal life and business life can blur easily. Normal work hours can no longer apply. And you might find that your friends want to pick your brain more than once about your area of expertise. While … Continue reading How to Handle Friends Who Want Free Advice When You’re a Small Business Owner →