Daniel Codella — March 13, 2019 Follow @mrcodella — March 13, 2019 Things that grow change. It’s a universal truth that applies to our bodies, plants, and yes, even organizations. As head count rises, maintaining a company’s culture and aligning people with its values gets harder. The effects of Dunbar’s number kick in. Rules, policies, … Continue reading How to Walk the Tightrope Between Consistency and Growth
Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019 It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics
Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018 Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations
Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization
by Meredith Falb May 1, 2016 Follow @WorkStrideMay 1, 2016 Company culture is the phrase that’s currently on the tip of every executive’s tongue, but taking action against this concept has proved difficult for many. Many companies today are trying to build a great culture with policies such as flexible PTO, open communication, flat hierarchies, … Continue reading How to Walk the Walk When It Comes to Company Culture
by Rachel Clapp Miller March 7, 2016 Follow @ContentRachelMarch 7, 2016 Salespeople are competitive. They hate to lose. Giving up or walking away from a potential deal is not in the salesperson’s DNA. However, part of being a great salesperson is knowing when to walk away from a potential opportunity. It may seem counterintuitive, but … Continue reading The Value of Knowing When to Walk Away
by Karen Taylor February 10, 2016February 10, 2016 Read between the lines of the Goldilocks fairy tale and you’ll find a very picky customer. She doesn’t want her porridge too hot or too cold. She wants it just right. Similarly, she doesn’t want her bed too hard or too soft. She wants it somewhere in … Continue reading How to Walk the Personalization Strategy Tightrope
Miriam HaraJune 13, 2015 Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks connecting people to people, people to brands … Continue reading Social Networking: Walk The Talk!
Romona FosterJune 9, 2015 Recently, I had a situation in which I was not at peace with the client that I was working with. I worked with this client for about one year. The client came to me with no marketing strategy. He said he had a website and that was it. I put together … Continue reading When You’re Not At Peace With A Client, Is It Okay To Walk Away?