Tag Archives: Walk

Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion

Branding Strategy

Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion →

Crawl, walk, run to real-time personalization

Personalization

Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022   80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization →

How to Walk the Tightrope Between Consistency and Growth

Growth Strategy

Daniel Codella — March 13, 2019 Follow @mrcodella — March 13, 2019 Things that grow change. It’s a universal truth that applies to our bodies, plants, and yes, even organizations. As head count rises, maintaining a company’s culture and aligning people with its values gets harder. The effects of Dunbar’s number kick in. Rules, policies, … Continue reading How to Walk the Tightrope Between Consistency and Growth →

Crawl, walk, run and fly: The 4 stages of scaling website analytics

Website Special Guidelines

Identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Jeffery Cheal on January 17, 2019  It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics, metrics and measurement, many companies are … Continue reading Crawl, walk, run and fly: The 4 stages of scaling website analytics →

Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations

Negotiation Skills

Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018   Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations →

How to Close the Deal and When to Walk Away When Buying or Selling a Business

Selling Business

Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business →

Running Before You Walk: What You Need to Know About Personalization

Customer Targetting

by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization →

How to Walk the Walk When It Comes to Company Culture

Corporate Culture

by Meredith Falb May 1, 2016 Follow @WorkStrideMay 1, 2016 Company culture is the phrase that’s currently on the tip of every executive’s tongue, but taking action against this concept has proved difficult for many. Many companies today are trying to build a great culture with policies such as flexible PTO, open communication, flat hierarchies, … Continue reading How to Walk the Walk When It Comes to Company Culture →

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