Alex DittyApril 4, 2015 Build a successful visual marketing strategy by knowing the best practices of each social channel. Visual marketing is a powerful asset for your social media marketing due to its ability to showcase your brand and connect with your community. The visuals that fans are sharing on social networks not only provide … Continue reading A Comparison Of Visual Social Media Networks
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Ciaran BlumenfeldFebruary 13, 2015 If your brand is on social, you’ve probably already put a significant amount of thought into your brand’s voice. Defining your brand’s voice for social media messaging is standard planning, but as visual platforms gain traction, defining your brand’s “visual voice” is becoming just as important as defining a characteristic verbal … Continue reading The Five C’s of Cultivating Your Brand’s Visual Voice on Instagram and Beyond
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Olivia Cole December 20, 2014 Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought … Continue reading 6 Steps to Improving Your Visual Marketing
Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
By Maria Peagler, Published November 6, 2014 The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate … Continue reading Visual Storytelling For Brands
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
by Pooja Lohana October 29th, 2014 You’ve seen it with your own eyes. Social is going Visual Social and it’s about time you started creating and sharing some cool visuals for your brand or clients. It’s natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of … Continue reading How to Make Your Visual Content Stand Out On Social Media
By Paul Biedermann, Published October 16, 2014 It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance. Recent neurological studies prove … Continue reading It’s A Brand New, Brand YOU, Visual World
