Tag Archives: Viral

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016     If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement

3 Reasons Why Viral Video is NOT Always What You Want for Video Marketing

by Andre Oentoro June 6, 2016 Follow @breadnbeyondJune 6, 2016 Getting a video to go viral is the dream of every modern marketer. Brainstorming creative ideas for hours, hoping that the outcome will skyrocket us to the top of people’s product list… It’s all a fun and challenging game until it ruins your whole video … Continue reading 3 Reasons Why Viral Video is NOT Always What You Want for Video Marketing

Chewbacca Mask viral video drives sales for Kohl’s, others

Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups. Matt McGee on May 23, 2016   Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed watermelon video — and it’s throwing … Continue reading Chewbacca Mask viral video drives sales for Kohl’s, others