Reeyaz HamiraniJanuary 25, 2015 The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer … Continue reading Two Major Roadblocks Inhibiting a Single Customer View
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
By Tony Zambito, Published November 4, 201 Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to … Continue reading The Danger Of A Single View Of Buyers
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
Sunday 2 February 2014 | 01:37 CET | News US-based Bitcoin wallet provider Coinbase has signed a partnership agreement with Mint, the personal finance app from Intuit. Mint users can now view their digital bitcoin transactions processed by Coinbase alongside their traditional financial accounts. Mint provides personalized financial insights to 14 million users and links … Continue reading Coinbase, Mint announce Bitcoin personal finance integration
