A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Donna DuncanJuly 1, 2015 SEO is not rocket science. If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving … Continue reading How SEO Works: A 30,000 Foot View For Small Business Owners
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
Paige Denim’s first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand’s e-commerce site by 35%. Martin Beck on May 19, 2015 Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted … Continue reading How One Company Scored 7 Cents A View With Twitter Promoted Video
There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment. Tom Sather on April 29, 2015 A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual … Continue reading Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD)
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
Richard SunleyMarch 11, 2015 Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too small. Finding anything useful in this deluge of social media data presents a challenge but a good way to start is … Continue reading 6 Free Social Search Tools – The Social Media Experts’ View
Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
by Martha Vasquez February 13th, 2015 Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These tours are executed and uploaded by a Google … Continue reading Selecting A Google Trusted Photographer for Google Business Inside View
