Jefri Yonata — February 8, 2017 — February 8, 2017 Where an idea comes from is a mystery yet to be solved (if it ever can be solved). Sometimes you get a brilliant idea at the worst time possible: for example, while you’re shaving. But how? If there’s anything more difficult than coming up with … Continue reading 5 Compelling Reasons to Sell Your Craziest Ideas With Animated Explainer Videos
Montina Portis — February 5, 2017 Follow @montinaportis— February 5, 2017 The reason that video is more persuasive than additional kinds of content is the brain will require emotional input in order to make decisions. Plus, no type of technology is better at conveying emotion than a video. Videos cater to the brain’s auditory and … Continue reading 5 Ways Companies Can Use Videos to Attract More Business
Shawn Forno — January 16, 2017 Follow @IdeaRocket321— January 16, 2017 It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. As we prepare for a busy 2017 IdeaRocket founder Will Gadea, producer SaraJane Askildsen, and animator Scott … Continue reading Lessons Learned from 10 Years of Making Explainer Videos
Alex Birkett — January 10, 2017 — January 10, 2017 Session replays are a common conversion research technique. And they can provide a lot of value. Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your … Continue reading A Better Way to Analyze Session Replay Videos
Jefri Yonata — December 27, 2016 — December 27, 2016 One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance. Product value … Continue reading 3 Simple Ways Explainer Videos Increase Product Value Understanding
Jefri Yonata — November 15, 2016 — November 15, 2016 Instagram has taken off like a rocket since it was acquired by Facebook in 2012. Its artsy and aesthetics characteristics have made it a visual equivalent to its more text-based sibling, Facebook. Not only is it liked by millions of daily users worldwide, but since … Continue reading 3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos)
Alyson Wuamett — November 12, 2016 — November 12, 2016 Explainer videos are a perfect way to teach, inform, inspire and familiarize potential customers with your business, but do you know all the other great ways to use these videos to your advantage? Today, I’m going to tell you how. Before we can go full … Continue reading 6 Ways to Use Explainer Videos to Your Advantage
Dan Trefethen — November 12, 2016 — November 12, 2016 With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into … Continue reading Where to Place Interactive Elements in Your Marketing Videos
by Justin Wong Follow @CurvecommsOctober 25, 2016 If you wanted to raise awareness about your brand, look no further than Facebook video ads. Video ads are eye-catching, compelling, and are effective even on a minimal budget. These types of ads work so well because they play automatically in the news feed. If your video is … Continue reading How Facebook Videos are Changing How We Advertise Online
by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos
