Young Entrepreneur Council — April 25, 2019 Follow @YEC — April 25, 2019 If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it … Continue reading 9 First-Time Video Marketing Mistakes and How to Avoid Them
Tag Archives: Video
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world
4 Best Video Conferencing Software You Should Give a Try
4 Best Video Conferencing Software You Should Give a Try Have you ever had your web meeting cut short because of unreliable software? Well, that is just one of the downsides that come with advanced technology. There are numerous advantages that have been brought about by such advancements including of course the ability to hold … Continue reading 4 Best Video Conferencing Software You Should Give a Try
How you can make the most of your YouTube video advertising
Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising
What Does Ideal Video Marketing Look Like to You?
Hannah Squires — April 5, 2019 — April 5, 2019 Video marketing can change the game. We’ve all been told this. We all know it. Film can change people’s minds, it can get them to act when they were previously idle, it can make you the topic of conversation among people who had previously never … Continue reading What Does Ideal Video Marketing Look Like to You?
What counts as a video view? A refresher on how social platforms calculate video ad views
The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019 This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views
Differences & Benefits of Different Video Hosting Options
Hannah Vergara — March 23, 2019 — March 23, 2019 Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, … Continue reading Differences & Benefits of Different Video Hosting Options
Amazon To Push Video Ads Triggered By Search Queries
Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries
5 Golden Rules Of Video Live Streaming
5 Golden Rules Of Video Live Streaming by Jason Cormier , March 18, 2019 Video live streaming has evolved from a fun fad to a full-blown marketing strategy. It’s an alluring medium for brands of all sizes because it’s inexpensive, quick, and one of the simplest ways for companies to build community and put a … Continue reading 5 Golden Rules Of Video Live Streaming
Video Marketing Part II : What Videos Should I Create?
Neil Wood-Mitchell — March 13, 2019 Follow @ThreeMotionUK — March 13, 2019 Getting Started with Video Production… In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it … Continue reading Video Marketing Part II : What Videos Should I Create?
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