by Laurie Sullivan@lauriesullivan, August 25, 2016 Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. With the topic of back to school on everyone’s mind, Adobe Digital Insights (ADI) set out to … Continue reading Educational Behavioral Shifts Valuable For Marketers
by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content
by Graham Jones May 19, 2016 Follow @grahamjonesMay 19, 2016 You want your website content shared, right? So why is it that so little of so many sites gets shared? Check out the sharing statistics on your website and the chances are you will find handfuls of shares, here and there. For most websites the … Continue reading Why Don’t People Share More Of Your Valuable Stuff?
by Emily Russen March 13, 2016March 13, 2016 Recruiting is one of the most important responsibilities that Human Resource professionals are tasked with. Since recruiting is such a top priority, it is important to have a tool you can rely on. As you start writing your job description, keep in mind, you are about to … Continue reading Why an ATS is the Most Valuable Tool in Your HR Tool Kit
by Sarah Bedrick November 26, 2015 Follow @sbedrickNovember 26, 2015 Imagine this: A world where the marketing landscape is constantly changing, and at a rapid pace too. A world where Google makes over 500-600 updates to their algorithm in one year. A place where new social media sites/apps like Ello, This and Hyper are popping … Continue reading 16 of the Most Valuable Marketing Courses Online
by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers
Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers
Graham JonesOctober 23, 2015 Older people – many of whom run businesses – tend to have lower digital skills than youngsters Almost a quarter of small businesses in the UK lack the essential digital skills deemed necessary to survive in the online world we now inhabit. That’s the revelation from new research conducted for Go-On, … Continue reading How Good Are You at These Five Valuable Digital Skills?
Meredith RiceJune 8, 2015 If there is one thing a business should take time to consider incorporating into their website, it’s a blog. While it may seem insignificant and pointless at first glance depending on industry, blogging can actually be an inexpensive and wise business investment. Not only does it provide a way for businesses … Continue reading Blogging For Your Business: More Valuable Than You Think
Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
